I have seen lots of commercials that use obstructions to shift transitions. Like walls, handbags, people walking by. Its actually more believable and less dorky than a magical sparkle change or fade.
You will need to match speed or timewarp for perfection. Frame match a walk with marker overlays on a realtime monitor for comparison and use distance markers to timecode to get precise speed match. speed=distance/time remember? This will then look fantastic and be continuous.
Either that or roto the whole thing, lol. lightsabers anyone?
Oh yea, most important, get good head and tail footage. Most running shots look fake because the film was shot the same second the actor starting moving. You want “pre-walk.”