if you really want to get specific:
NTSC (D1) is 720 x 486 defined by SMPTE group as D1 NTSC (ITU-R 601)
720×480 is for DVD’s and the DVC codec.
704 is implying non-square according to 10/11(standard 0.9) ratio conversion to 640 square pixels 640/480 = 4×3 (1.33 aspect ratio) or 853.33 size (704×1.2121) for 16/9 aspect in square pixels.
720×486 was the wrong par but Actual SMPTE RP 187-1995 format:
overscan once again takes 3 pixels from the top and bottom now leaving 480.
This is because the pixel aspect ratio is different from the production aperture.
The picture needed to be centered after the crop for a perfect pixel ratio, called the clean aperture. Why? because of overscan. And guess what happens when codecs ignore the overscan? your pixel aspect ratio goes awry!
quick tip:
for 16:9, width x PAR / height = 1.77, for 4:3, width x PAR / height = 1.33