[jean hauptman] “a cheapie rate instantly telegraphs that you’re B string or a neophyte.”
True in all phases of the business.
I worked for an owner that would come in and say “So and So across town just started a special rate $100 less per hour than ours.”
I replied, “SO?”
He said “shouldn’t we drop our rates?” I replied “nope. They can’t get clients even at that rate, we get them with no problem at our rate.”
Nuff said.
Charlie