[Brian Tetamore]

You know, I do remember that variance in record speed now. I was able to digitize the footage using a Sony DSR11 with no problems.

Thanks for the reply.

The Visual Rabbi
TheVisualChurch.com
“Crafting Visual Messages to Engage and Persuade”

[Brian Tetamore]

Dean – That looks great. What camera and codec did you shoot with?

My challenge is the project is a two camera shoot with many cuts and emotive broll mixed in. So, to take it all into AE, and then back into FCP, and then make revisions would be overwhelming. I’m also working on a Mac G5 Dual 2.7, and I do not have an AJA card. Otherwise, I was at first going to use Keylight in FCP. That said, Keylight for FCP actually does a great job – though not as good as Primatte.

The Visual Rabbi
TheVisualChurch.com
“Crafting Visual Messages to Engage and Persuade”

[Brian Tetamore]

I never thought of that. What shutter speed would you recommend?

And thanks,
Brian

The Visual Rabbi
TheVisualChurch.com
“Crafting Visual Messages to Engage and Persuade”

[Brian Tetamore]

Great conversation. Anyone familiar with Marshal McLuhan? “The medium is the message.” is one of his most well known contributions to media culture. One of the premises of his teachings is that technology has the power to profoundly change us, regardless of the content. Yes, our culture seems infatuated with the lower levels of human depravity. It is easier to passively allow someone else to tell us what to think rather then putting forth effort to reason and think about the world we live in. Still, I think it’s more than that.

McLuhan’s prophetic understanding of how TV – among many other things – would change us can be seen in the comments on this thread. Today’s visual medium emphasizes “emotion” over reason, and “speed” over context.

“quality sometimes comes in behind speed and cost”
“People watch screaming. End of story.”
“Television news is show business. And very little more.”
“Increasingly, the things going on in the world at large seems to have little to do with my life.”
“I think it remains extremely important to actually leave the house and interact with human beings face to face on a daily basis for a healthy dose of perspective.”

Millions of flashing pixels bombarding us every second. Truly at the speed of light. Video transcends time and space boundaries normally in play when we are chatting with friends at the local coffee shop. It cannot in and of itself convey meaning or context or place. The strength of this medium resides in it’s ability to stimulate the right side of the human brain, which is not good at thinking. I think we all agree that sensationalism and splashy fast paced images have become the norm even with genres like the news, where reason and thought are required to make informed and rational decisions. The viewer demands experience over logic, or is it because the medium demands it?

The web offers us access to billions of people’s opinions and experience. Some of them fiction. Some of them nonfiction. And it’s not a coincidence we call it the “web”. It’s a vast network of totally unrelated threads connected at random and once in a while on purpose. In the end, well actually there is no end. The internet seems to keep growing all on it’s own. At times, surfing the internet can be chaotic. Can our minds manage the billions of bits and bytes of information? Is it possible this medium has contributed to the nonlinear way that many of us now live?

I might as well end with McLuhan’s own quote (because he’s a whole lot smarter than me).

“We shape our powerful tools, and then they shape us.”

The Visual Rabbi
TheVisualChurch.com
“Crafting Visual Messages to Engage and Persuade”

[Brian Tetamore]

Thanks David. I needed that “Get out of Jail Free” card.

Seemed to do the trick. That was bizarre. After all these years, I still encounter new things. Oh, the joys of editing.

God’s best,
Brian

The Visual Rabbi
TheVisualChurch.com
“Crafting Visual Messages to Engage and Persuade”

[Brian Tetamore]

Great info. I’ll get Mr. Donaldson’s book for sure.

Thanks guys,

The Visual Rabbi
TheVisualChurch.com
“Crafting Visual Messages to Engage and Persuade”

[Brian Tetamore]

Your answer makes sense.

So, then how do all these orgs like MoveOn.org, TheNakedEmperor, and on and on get the rights to use the clips of political leaders?

Thanks in advance,

The Visual Rabbi
TheVisualChurch.com
“Crafting Visual Messages to Engage and Persuade”

[Brian Tetamore]

Nope. It’s a mix of XDCam 1080i, NTSC, and still images. We set the sequences to the Apple Pro Res 1080i60 Codec. The main reason for that is render times in the XDCam codec are totally ridiculous. We are editing on a G5 Dual 2.5, and we don’t have an AJA card to speed things up.

I’m telling you. I still can’t figure it out. As I’ve stated, two images back to back in the same sequence – one plays out fine, and the other has this weird “banding” effect on it. Again, you don’t see it in FCP on playback. Only when you view the master in the Finder or in QT Player.

We thought it might be a corrupted Render file, but that didn’t pan out either.

The fix was to apply a De-Interlace filter on the offending images. The project is done to mastered, but rest assured we are going to go back and try to figure out what happened. Probably added 8 hours.

if you had suggestions, by all means throw them our way.

Thanks.

The Visual Rabbi
TheVisualChurch.com
“Crafting Visual Messages to Engage and Persuade”

[Brian Tetamore]

Give me a chance here. yes, we are viewing it on an Apple Display.

HOWEVER, the “banding” or “scan line” issue only appears on certain images and not on others. At one point, we tried applying the NTSC filter to the offending images, but still had the problem.

UPDATE: I applied the “De-interlace” filter ONLY to the offending images and that cleared the “banding” issue. Now the video is acceptable.

—Just one caveat. The images that were fine play out perfectly, and you can’t see any interlacing on playback. The offending images that now have the de-interlace filter play out acceptably (the “banding” is gone), but you can see the interlacing. I suppose this is due to watching it on a Progressive monitor. What I don’t understand is why all the images don’t have this interlacing.

The Visual Rabbi
TheVisualChurch.com
“Crafting Visual Messages to Engage and Persuade”

[Brian Tetamore]

Thanks Tom. That’s a great resource. I’ve already done some reading.

The Visual Rabbi