Yeah, the pics were of the actual engineering program itself and not of RISE whatsoever. I felt like the montage wasn’t a good idea at all because it doesn’t really do anything to move the piece along. It was just put there for effect. Unfortunately this is what my bosses asked of me and they fell in love with it. Nor did they even allow for planning of the shoot. They didn’t figure out what they wanted to do with it until after the footage was shot, making it hard for me since I didn’t know what to shoot and how to shoot it.
This also goes for the message that they want to convey. They all of a sudden wanted to make it into an ad for RISE. But as you said, there was no call to action. I guess it’s the consequences of your bosses not having any experience in TV.