Okay Got IT! I created the look I wanted from an existing title on the timeline. Then clicked on style palette button. A display of what was created will show on the left and a listing of all the attributes. A button (white square w/ +) allows you to add it to the palette. A button next to it allows you to rename it. After that, call up any title in Boris, select it all and call up style palette and click on the style and there ya go.
Bob Vick sr promo guy @ ch3 wwmt tv, kalamazoo, mi