Bobby Mosca
Forum Replies Created
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And then they came for Apple, and I said nothing…
Because that bandwagon looks fun! And I don’t want to know what economies of scale are! Pour me another! Woo-hoo!
Posted from my blood-stained iPad.
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Brad,
What do you use for sound editing?
thx -
You’re right, businesses aren’t picking them up, but I don’t know anyone who uses them at home that doesn’t wish they had them at work. I’ve talked to people who wanted to use a MacBook for their office-to-home work, and even though it can get the work done, convincing the boss to let them is another story. (Sometimes they can, sometimes not.)
I’ve also talked to IT guys that would be fine making the switch to Macs, but they can’t convince their bosses it would work because Apple can’t or won’t provide a 5 year plan for their products. Everyone else does, and that’s what the boss wants to see. (Of course, those plans don’t really amount to a hill of beans, but try telling a middle-man MBA without a creative bone in his body that. That’s just corporate inertia.)
My point is that pressure on employers is going to continue to mount, but the companies won’t know how to change to meet their workforce desires (and probably get better productivity) because Apple is going in the other direction. Again, Apple could be aware of what demand they are creating and plan to take advantage of it, but it doesn’t look that way.
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I am Jack’s complete lack of surprise.
I must say, I’m getting the impression that Apple is moving in the exact opposite direction right now from most users, and I don’t mean just creatives. Not too long ago I spoke with someone who mentioned putting Macs in her workplace, “… because that’s where everyone is going, anyway.”
Huh.
More people are getting into Macs at home, because of their iDevices, and are subsequently BEGGING their employers to put in a Mac system. I would, too, if I wasn’t self employed, and I don’t have to beg the boss because I am the boss and I already use Macs… Anyway-It would seem like a brilliant plan. But, because of Apple’s secrecy (which makes sense for gadgets, but not for businesses), there is no plan. So businesses refuse to make the move because they have no idea what’s coming next, if anything.
It’s turning into a slow-motion tragedy. I certainly hope it turns around and all the great ideas put forward here about Thunderbolt and all that stuff pans out. But we can’t make plans for the future based on conjecture. At some point Apple has to make a move, so we can either move with or move along, as many have already done.
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Vaporware. Craig, you’ve had some great ideas and I wish Apple would hire you, but the speculation is piling up and ship isn’t turning. Iceberg ahead.
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THANK YOU!
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I hate to do it, but I have to agree with Darren. It isn’t just the writing on the wall, it’s the trend. For the past couple years, Apple has headed down one path, and there is scant evidence they are changing direction or intend to. I think some, such as Craig, have done their level best to hold out hope and demonstrate how our worst fears are not, in fact, coming true.
Some have offered some great scenarios of how Apple is changing the game, but those scenarios aren’t panning out. They’re leaving the game. Dance with the gal that brung ya, they say, but for Apple, the better business decision may be to change partners.
That’s fine, I guess. It’s just too bad.
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“Do you honestly believe Apple is going to put back in all the features you used in FCP 7?”
All the features I use, or all the features you use? I don’t use all that is offered, by a long shot, and I suspect far less than most on here. So yeah, I think they could, or at least enough to make the editor efficient to work with.
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So far, every Larry Jordan type big shot developer, instructor, “I-was-part-of-the-FinalCutPro-1.0-team” guy that I have seen or read has said the exact same thing… “They didn’t take my advice.” And it may be my imagination, but I think they aren’t saying that they didn’t take SOME advice, but they didn’t take ANY of it. That’s the vibe being given off, anyways.
In related news, new rumors on the Mac Pros are popping up… Again.
The sentiments on this thread reflect what my friends are saying: Surely the delay is a reflection of the hole they dug themselves, and the awareness that the more they put off the update, the better it has to be. (As we all know, this is paralyzingly to our ability to meet deadlines.) I’ve learned FCX and forced myself to put together a few shows with it. (It’s rough. The bad cancels out the good, and then some.) But I am holding out hope. I just need a stable program with some missing features, and we’re back in business. (Although, it would be nice to be able to author a DVD or BD in Lion. If I’m forced to buy Premeire just to get Encore, they lost me. I’m still on Studio 2, btw.)
I had a point… Oh, yeah… So, Apple is getting some grace from me. I’m not going to defend them because there simply isn’t enough to defend. They’ve messed up, both with the message AND with the product. I’m going to just focus on my work and get better at what I do. When the update does come out, we’ll take her for a twirl or two. The problem is, Apple has squandered a decade’s work of building reputation and trust in a matter of months. They may only have one shot at this, and if what they say doesn’t match what they do to near perfection, i might have to stop listening altogether.
Anyway, here’s hoping. Cheers!
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Rafa: I feel your pain. (Although sometimes it’s my mistakes I’m fixing, but whatever.)
Allen: Maybe I just found the term ‘sick’ too limiting. Bygones.
Chris: I’m supposed to wait how long? The bottom line for me is that Apple has shaken my confidence in their commitment to broadcast capable editing. From Helmut Kobler’s article “A Final Cutter Tries Out Premeire Pro” here at CC, Apple’s recent history looks like this:
“Apple took nearly 2.5 years to upgrade Final Cut Studio from version 2 to 3 (and v.3 was only a moderate upgrade at that). Until then, updates had come at a much more aggressive pace.
Apple cancelled the popular Shake, promising to replace it with a new tool that never came. (my addition: not really. Many of Shake’s features have found their way into the other suite programs, including FCX.)
Apple got lazy with its Logic Pro app as well, letting development creep along with an upgrade about every two years.
Apple stopped updating the Pro page on its web site long ago. There hasn’t been a new item posted in almost two years: https://www.apple.com/pro/
Apple took more than a year to fix a glaring Final Cut 7 bug that made its Close Gap command unreliable. To break a core Timeline feature like Close Gap and not fix it for 14 months was offensive and inexcusable.
Apple cancelled its Xserve RAID then its Xserve hardware.
Apple started taking longer and longer to release Mac Pro workstations, and absolutely phoned in the latest upgrade last July. 511 days in the making, the newest Mac Pro was one of the most un-inspired hardware upgrades I’ve ever seen from Apple.
Apple pulled out of industry trade events like NAB.
Multiple rumors (and confirmation of rumors) of significant layoffs in the Pro Apps division.
Multiple rumors that Apple was trying to sell off its Pro Apps division.”
Then Apple gives us X, which has gaping holes in it and some kinda weird features (CNN?), promotes it as a pro product which they knew wasn’t pro enough for an important segment of the industry, and now they’re saying “Trust Me! :D!”
Maybe Larry Jordan is right and we’ll all be using FCX in 18 months. Maybe you’re right and it will be a generation ahead of AVID and Premeire 12 months from now. But maybe not. Given the above and what has happened this past month, I just don’t have the confidence you do right now. So Apple is getting ahead of the game and looking to the world of editing in the next 10 years. I have to look to my future, too, and I have to decide if FC is worth the risk sooner rather than later.