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98 Replies
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Not surprising – most of our network clients have now abandoned FCP for AVID (we have to deliver programs in an AVID timeline and Autoduck and Boris Transfer are unfortunately hit or miss)
These broadcast clients because need to produce programs today not some time in the future when Apple gets around to bringing the latest version of FCPX up to par with what they had less than 6 months ago.
Yes they know the argument “but FCP 7 still works” Unfortunately something along the way will break it (Lion software update to come?) – there’s no development or support for new formats…and Premiere and Avid can now do real time with no transcode on so many more formats. That seems to be the only thing going for Final Cut X…
It would be great if all the terrific plug in companies would port their fine work to AVID and Premiere.
What on earth was Apple thinking?
Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852 -
[John Kaley] “https://www.thestreet.com/story/11364598/1/reality-tv-leader-bunimmurray-pro…
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Starting to happen. Maybe 3 years of FCP7 left was a little optimistic. Since I’m a promo guy, I’ll probably take my cue from FCP places like Trailer Park. When/if they announce that they are going Avid, I’ll know it is time to complete the transition out.
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[Andy Field] “What on earth was Apple thinking?”
Who knows, but they must have known that they would lose a lot of support in the short term and very possibly the long term!
I’d expect there to be a lot of stories like this over the coming months
“FCPX Agitator”
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I am Jack’s complete lack of surprise.
I must say, I’m getting the impression that Apple is moving in the exact opposite direction right now from most users, and I don’t mean just creatives. Not too long ago I spoke with someone who mentioned putting Macs in her workplace, “… because that’s where everyone is going, anyway.”
Huh.
More people are getting into Macs at home, because of their iDevices, and are subsequently BEGGING their employers to put in a Mac system. I would, too, if I wasn’t self employed, and I don’t have to beg the boss because I am the boss and I already use Macs… Anyway-It would seem like a brilliant plan. But, because of Apple’s secrecy (which makes sense for gadgets, but not for businesses), there is no plan. So businesses refuse to make the move because they have no idea what’s coming next, if anything.
It’s turning into a slow-motion tragedy. I certainly hope it turns around and all the great ideas put forward here about Thunderbolt and all that stuff pans out. But we can’t make plans for the future based on conjecture. At some point Apple has to make a move, so we can either move with or move along, as many have already done.
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Yeah, well I really can’t see FCPX being anywhere near ready for companies like Bunim/Murray.
And unless the next upgrade is truly stupendous I can’t see Apple regaining it’s position within the broadcast industry. In fact I’m sure most top end production houses have already taken the same decision.
What a shame to lose the top end of the market because that kudos trickles down the chain and also keeps the designers on their toes.
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[Mark Dobson] “In fact I’m sure most top end production houses have already taken the same decision.”
Yeah, I’m sure the decision’s already been made internally, at many places. I think the major question has been, for those on FCS, how long to coast before bitting the bullet. Announcements like this will start putting everyone into gear, here. Personally, I was hoping they would sit on their current equipment a little longer, but se la guerre.
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Choosing Avid was a no-brainer and really no big surprise. There really is no other choice for companies like Bunim/Murray. As I’ve said since June 22nd, 2011, L.A. will soon be all Avid, all the time.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
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Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[David Roth Weiss] “Choosing Avid was a no-brainer and really no big surprise. There really is no other choice for companies like Bunim/Murray. As I’ve said since June 22nd, 2011, L.A. will soon be all Avid, all the time.”
Totally agree. And I’ve been moving back that way since then. This is the kind of official announcement, though, that gets things rolling. Our train is being called, as it were. I’m guessing that by this time next year, I’ll be doing a lot less FCP work. I was hoping things would stretch out a little longer. It is also probably one more reason to think that my next machine–laptop or Workstation–is a Dell or an HP.
What would be an interesting wrench for me is if Adobe can convince a few major boutiques to throw in with Premiere because of their deep involvement with After Effects. I would be happy to see some competition remain here-abouts.
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CS6 is their last shot. If they can refine Premiere Pro into something stable and a bit less clunky feeling they’ll have a chance. I think they’re destined to lose the battle in the end because Avid was already number two or on par with FCP installs with Premiere pretty far behind. Premiere would have to convince all the FCP houses to switch to them to make a tremendous impact. But it appears it’s about split. So it’ll probably be a 70% Aivd, 30% Premiere/FCP X world for awhile. Corporate is headed Premiere because it’s freelancers can get up to speed and it’s a relatively similar fit. Broadcast and Film will go back to Avid, where Avid still had a large share anyway. Most corporate production seems to have forgotten Avid altogether.
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I loved Steve Jobs, and I can’t imagine Apple to in any way be better off without him, but I think the FCP decision was just a larger version of the single button mouse, the floppy-diskless computer, the numberpad-less keyboard, the flashless iPhone, dropping serial ports, etc. Some of these decisions pushed the industry forward while others (like 2 button mice) were minor inconveniences. But I think as Steve knew he was pretty ill he was trying to push his visions faster and faster but it was breaking down in the end. Lion needs a little more refinement and focus. The iPhone 5 got put off and plan B (4S) stepped in and that worked out pretty well, even if Siri is beta. And at the same time he/Apple decided to push the envelope on their Pro apps to the next planned stage of development. My guess is that iOS, the iPhone, and Lion were getting the most attention and things like the Pro Apps were being pushed but weren’t quite ready and the transition (or lack thereof) hadn’t been thought through. I think it’s as simple as that. It would’ve been nice if we got a “Lion” version of FCP 8- Not so groundbreaking, a little buggy, some useless eye-candy, but in the end more powerful and the ability to open old projects.
With Steve gone I think we might see some changes. Steve was all about simplifying. He hated the keypad. He thought a two-button mouse was confusing. He probably thought the viewer and canvas was overkill too. But for better or worse, I think the engineers will have a little more say now. Let’s hope we get a bluetooth keyboard with a number pad and some MacPros.
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