-
Bunim/Murray chooses Avid
-
[Bret Williams] “Broadcast and Film will go back to Avid, where Avid still had a large share anyway. “
Certainly. The posible wedge, here in LA, is promotions and commercials, especially among the boutiques who have Creative Directors that come from a Web background instead of television. A lot of those folks have been quietly lobbying for Premiere because it seems to them an appropriate offshoot of After Effects. A lot of these folks also hate Apple for the whole Flash banishment on Mobile Computing.
My money is on Avid, however, but I would be happy with both. It would be nice for Avid to have some solid competition. Media Composer atrophied like crazy until FCP started biting it on the butt.
-
[Chris Harlan] “What would be an interesting wrench for me is if Adobe can convince a few major boutiques to throw in with Premiere because of their deep involvement with After Effects. I would be happy to see some competition remain here-abouts.”
With all due respect to Adobe, and to Dennis at Adobe, who frequents this forum, I just don’t see Premiere as a real contender in the L.A. arena any time soon. The established ecosystem here has absolutely no ties to Premiere and no past experience with it. So, adopting Premiere at this time would have to be viewed as a big gamble, and in this economy the last thing companies need now is taking lots of risk.
The good news for those of us who may have previously been on the fence is that the choice has just become a whole lot easier.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
-
[David Roth Weiss] “With all due respect to Adobe, and to Dennis at Adobe, who frequents this forum, I just don’t see Premiere as a real contender in the L.A. arena any time soon.”
I agree with you that the odds are against it, but I know a lot of disgruntled Creative Directors (over the Flash thing) who come from Web backgrounds, rely on After Effects as their primary graphics engine, and have been asking “why can’t we just use Premiere” for a couple of years. I think if Adobe were aggressive, they could wedge into boutique design and Special Effects production companies, because After Effects is the primary tool there, anyway, and an NLE is there to service that. I’m going with Avid, and that is a no brainer for me, but I’ve talked to enough folks to know their is SOME furtive interest in Premiere. Will it happen? I have no idea. If it does, it will be around the edges.
-
A couple of things have steered us to Adobe….
1. You gotta have photoshop, regardless. It’s just too practical for too many things.
2. Legacy FCS projects can be ported to PPro.
3. Large pool of freelance opportunities for outsourcing.Of course, we are NOT in LA, so the local ecosystem plays less into the quotient. In the Southeastern US markets we do service, we see a lot more installations of PPro for education (especially since FCPX) and that is one of the pools of labor that will be drawn on (at least here) for the next 3-5 years. It’s what most folks in our region will gain experience on in any school they may be going too.
Still hold out some hope for FCPX, but it diminishes daily, given the current state of all things Apple. This will be a telling year for sure, and we’ll most definitely be watching what develops in the next 12 months. I’ve got a feeling that time will tell whether Apple will ever be a player in this business again. While many have already “stuck a fork in it” we do hope that Apple will get their act together. The last couple of months have been dark days for this once dominant company… at least in the NLE world. Sad to see something so great screwed up so badly.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
Big-shop deals like this will be the difference between Avid getting out of its financial hole or not. The real money for them is in the ISIS sales, and Bunim/Murray needs a lot of storage.
Best,
Andy -
I think the only surprising part of this announcement is how soon they did it. I didn’t think they’d do it for another year. But going to Avid was inevitable. And not surprising. I don’t think anyone on this forum is surprised by that. WE all know that Apple will lose a lot of broadcast houses because of FCX. Yes, and handful of people will get by with it, but a majority of broadcast TV shops will move from FCP to Avid.
But again…since we are the 2%…Apple really doesn’t care. Those 100 seats that Bunim/Murray has is nothing to them. They’ll make that up in 1000 sales to people in other arenas that will use FCX.
Although it was Bunim/Murray’s adoption of FCP that got a huge ball rolling to establish FCP in this town (L.A.). To see them go back will make the ball start to roll in the opposite direction.
Shane
Little Frog Post
Read my blog, Little Frog in High Def -
[Shane Ross] “I think the only surprising part of this announcement is how soon they did it.”
Totally agree.
[Shane Ross] “Yes, and handful of people will get by with it, but a majority of broadcast TV shops will move from FCP to Avid.”
This is going to be a big issue for companies who sold shared storage for FCP. The big shops with the big money are going to go Avid, and that means ActiveSAN and Xsan are not going to work. The NAS vendors are better positioned to work around Avid’s everything-at-root storage schema, but it isn’t at all trivial. EditShare and Facilis must be loving this.
Best,
Andy -
[Shane Ross] “I think the only surprising part of this announcement is how soon they did it. I didn’t think they’d do it for another year. But going to Avid was inevitable.”
Actually, as you may recall, Mark was one of the “lucky” few who was invited to see the initial unveiling of X in Cupertino last February. So, the decision to jump back to Avid hasn’t really been all that fast for Bunim/Murray after all.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
-
I think the point being missed is that FCP X was in many ways Apple burning a bridge. It was a clear signal that their intention was to develop an NLE is ways other than enterprise customers needed. The logical business decision by larger users has been to move on, since Apple wasn’t making a product they could use within the foreseeable future.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Bobby Mosca] “More people are getting into Macs at home, because of their iDevices, and are subsequently BEGGING their employers to put in a Mac system. I would, too, if I wasn’t self employed, and I don’t have to beg the boss because I am the boss and I already use Macs…”
Do you really believe that? There’s little or no evidence of that in the real world, where most individuals and companies are hanging on to their computers for 4 years or longer now. The iDevices halo may extend to buying MacBooks or an iMac for the home, but certainly not in any business (creative and media shops excluded) that I’ve seen.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com
Reply to this Discussion! Login or Sign Up