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Bunim/Murray chooses Avid
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[Oliver Peters] “I think the point being missed is that FCP X was in many ways Apple burning a bridge.”
That point certainly wasn’t being missed by me… 🙂
If anything, it appears Apple itself somehow failed to anticipate the repercussions of their move. And, I think anyone who really believes Apple doesn’t care is in denial. The very public mistakes the company has made with regard to X may not ultimately damage Apple financially in any significant way, but they have certainly damaged Apple’s reputation.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[Oliver Peters] “Apple wasn’t making a product they could use within the foreseeable future.”
I think that’s the absolutely key point right now – there is no indication at this moment in time that FCPX will satisfy the requirements of the “professional community” (as defined by film and broadcast at the very least) within any “foreseeable” timeframe. The FCPX we are looking at right now differs barely in any meaningful sense from the one apparently demo-ed to the select few in February of last year which was apparently identical to the one showcased in at the SuperMeet and seemingly identical to the one actually released in June.
Nothing since has changed the picture in any meaningful degree (apologies to all those enthusiasts who saw Roles as some kind of major conceptual and operational breakthrough).
The ugprade promised for the early part of this year (June? or is that just too cynical?) may well be a radical rethink that changes everything we know, but then again it may simply deliver what Apple have promised which is multicam and broadcast monitoring. Personally I strongly suspect that that will be as exciting (or otherwise) as it gets – and I can’t see that as being enough to make any significant impact on the drift away from Apple in terms of NLE choices for any of the major players.
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
Yeah, I agree. I’m in feature and episodic television editorial in L.A., and it’s been 90+% Avid/ProTools for years. But now my friends in promo, trailers, reality and video games are making the shift to Avid. Some of them under much duress, but they’re making the shift nonetheless.
I agree, by the end of 2012 Los Angeles will be all Avid, all the time. These folks feel like Apple just burned them bad, and in this town where it’s freaking hard enough to survive as it is, they’re going for the company with a 20 year track record of professional features and support. Even if it costs them a bit more up front. Peace of mind speaks volumes in this new economy.
Of course that presupposes that Avid finds a way to stop the financial meltdown that it’s currently experiencing…
Chris
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[David Roth Weiss] “[Shane Ross] “I think the only surprising part of this announcement is how soon they did it. I didn’t think they’d do it for another year. But going to Avid was inevitable.”
Actually, as you may recall, Mark was one of the “lucky” few who was invited to see the initial unveiling of X in Cupertino last February. So, the decision to jump back to Avid hasn’t really been all that fast for Bunim/Murray after all.
“Yeah, and I think that this puts a slug in the head of any wishful notion that great developments are underfoot for the next release but are being kept from us by a few hardcore NDAs, signed by those in the know. Man, listen to that fat lady sing.
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Probably had to make 2012 purchasing decisions, and it’s clear, for an operation like Bunim/Murray, FCPX isn’t there yet and obviously won’t be there soon enough for that style of workflow.
This isn’t very surprising at all. Good for Avid.
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[Jeremy Garchow] “This isn’t very surprising at all. Good for Avid.”
Certainly not a surprise. But the official announcement, and that the transition won’t be piecemeal–according to the announcement ALL shows are converting early this year–is a pretty big “Ready, set…” out here. The next big shoe to drop will be “Go!”
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[Chris Harlan] “Certainly not a surprise. But the official announcement, and that the transition won’t be piecemeal–according to the announcement ALL shows are converting early this year–is a pretty big “Ready, set…” out here. The next big shoe to drop will be “Go!””
From all the mixed messages that have been floating around here, I have no idea why you LaLaLand folks aren’t on Avid already. Why keep wasting time with anything else if it’s in 95% of the rooms in LA?
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[Jeremy Garchow] “From all the mixed messages that have been floating around here, I have no idea why you LaLaLand folks aren’t on Avid already. Why keep wasting time with anything else if it’s in 95% of the rooms in LA?”
Jeremy, it is just not that simple. I’m still on FCP 7 because I’m really fast on it, I like the interface, and there is still a huge infrastructure out there that involves ProResHQ and Macs. There are many very large boutiques and production companies that are FCP 7 only. Bunim/Murray was all FCP until this announcement. Trailer Park still is. There are many others. Nearly all of the post house out here have as many FCP seats as they do Avid seats. Even if I wanted to go all Avid tomorrow, I couldn’t because of the way I’m tied in to all my clients. THAT is why there is all this talk and trying to figure out how to move. I know–at this point–that I will eventually be all Avid, but I have to work in step with my clients, and my client’s clients. And some of those clients are very big ships that do not turn on a dime.
The reason that so many of us are on FCP is that it was a refreshing change from Media Composer. Given a choice, I’d stick with FCP 7 because I like it. I’d like things to stretch out a little longer, but if the herd is beginning to move…
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[Jeremy Garchow] “I have no idea why you LaLaLand folks aren’t on Avid already. Why keep wasting time with anything else if it’s in 95% of the rooms in LA?”
Because many places have a lot of money invested in FCP, and infrastructure surrounding it. Meaning shared media servers. Those won’t work with Avid. That’s what the main cost of going to Avid will be to Bunim/Murray…swapping out the XSAN storage (nearly 200TB of space) with Avid ISIS systems. They can afford it. Not everyone can.
But LA companies are also known for sticking with what works for as long as they can. I know several places still cutting on Avid 7.0 ABVB systems…on PowerMac 9600s. Because it works. Many still on Meridians too.
Shane
Little Frog Post
Read my blog, Little Frog in High Def -
So you guys work for the 5% of people that have FCP in LA?
Crazy.
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