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Bunim/Murray chooses Avid
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[Dennis Radeke] “There is a much larger reason why some broadcasters would think twice about Avid, but I will not speak it here as it would be classless…”
Oh go on…….!
Steve Connor
“FCPX Agitator”
Adrenalin Television -
[Dennis Radeke] “There is a much larger reason why some broadcasters would think twice about Avid, but I will not speak it here as it would be classless…”
I think you would have had to have hour head in the sand for the past 6 years to not notice Avid’s deteriorating bottom line. I too have been wondering how Hollywood will deal with it should Avid cease to be a going concern. For that market alone, I suspect somebody (Adobe?) would step in and scoop up the Media Composer and Pro-Tools product lines, but who knows?
Having come from the Amiga oh so many years ago, then Adobe, then Speed Razor, then Incite, then D/Vision, then, then, then…, I’ll always be able to find some tool to get the job done I think.
Chris
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[Dennis Radeke] “[Chris Harlan] “What would be an interesting wrench for me is if Adobe can convince a few major boutiques to throw in with Premiere because of their deep involvement with After Effects. I would be happy to see some competition remain here-abouts.”
I think we already have. We just don’t advertise every place that does. Granted though, I think we have room to grow. Anecdotal story for you is that the AE product manager is going to boutiques as you would expect and many times the first thing they want to talk about is Premiere Pro. “
[Dennis Radeke] “[Chris Harlan] “I think if Adobe were aggressive”
I don’t see how we can get any more aggressive than we already are – do you disagree? “
Dennis, I would love to see Premiere making serious penetration here in LA. I think it would be great for the promo world, and I think you’ll find many preditors who would agree. But, it took years for FCP to establish its sizable minority in LA (and who knows, maybe majority in the promo world). Avid is now a lot more accessible, and the word I’m getting from everyone I talk to is that’s where they are headed. I’ve never heard anyone say “Premiere” in the small talk in bays and machine rooms over the last five months. I would certainly like to, as I’ve mentioned.
As far as “aggressive,” I have no idea what you guys are doing behind the scenes, so maybe you are being so, and I just don’t know. But “aggressive” to me would be for Adobe to approach a larger house or studio in either New York or LA–say, Trailer Park–and make them an economic offer they can’t refuse. Once somebody of their size is in place, and freelance hands are moving in and out of there, the conversation in the machine rooms and bays will change. Short of that though, I don’t think it will. Of course, most of us already own Premiere any way.
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[Christian Schumacher] “But, for that matter, FCPX doesn’t even have a mixer for riding audio levels,”
Nope, but you can ride the audio slider in the inspector. (one channel/group at a time).
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[Dennis Radeke] “I think we already have. We just don’t advertise every place that does. Granted though, I think we have room to grow. Anecdotal story for you is that the AE product manager is going to boutiques as you would expect and many times the first thing they want to talk about is Premiere Pro. “
I think in the coming year we are going to hear more about Premiere Pro in the high-end LA and NY markets. I do a number of interviews for DV with A-list feature folks and often Premiere is present in the workflow as a conduit into AE. There’s definitely more of an interest to now check it out. The Bandito Brothers (“Dust To Glory”) seem to be the standard bearer for Premiere in the film world. I believe there are quite a few former FCP luminaries who are newly testing their workflows with Premiere Pro, so you may well see press over the coming year as those shops settle in for a transition.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Andrew Kimery] “[John Heagy] “Correct, at $7.99 instead of ten times that for Sat or Cable. The scale required is trending down.”
$7.99… on top of whatever you currently pay your ISP, presumably a cable, satellite or phone company, for high speed internet. And who knows what state Netflix will be in a couple of years from now.
Netflix seemed poised last year to spin off it’s DVD business to raise capital and when that failed they had to hold a private stock sale and announce to investors not to expect any profits in 2012. Not to mention that the sweetheart deals they used to have for streaming rights are expiring and their licensing costs might jump from $180 million in 2010 to an estimated $2 billion this year.
-Andrew
“Exactly. And, add to that the behind-the-scenes Net neutrality battles that are being fought between last mile providers and content distributors. People seem totally unaware of the fact that one of the likely potential outcomes of a decade of net neutrality litigation and legislation (that we are currently midway through) is that a cable provider could just turn Netflix or iTunes off, or hobble it in such a way as to make it useless compared to that company’s On Demand programming.
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Yes, as long as someone – anyone, for any reason – is handing them more green. Anyone without significant funds would be really screwed. Forty years ago our government realized that this could happen and placed real and necessary curbs on radio and TV.
Tim
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[TImothy Auld] “Yes, as long as someone – anyone, for any reason – is handing them more green. Anyone without significant funds would be really screwed. Forty years ago our government realized that this could happen and placed real and necessary curbs on radio and TV.
Tim
“And telephones. My bet is the FCC won’t be able to stand up to Verizon’s (and other related) suits because of the way that the FCC framed the issue. My guess is that a law along the lines of the 1934/96 Telecommunications Act–or even an amendment to that law to include broadband–is required. Such a thing doesn’t seem likely, though. Most Americans seem to think that an any attempt to create Net Neutrality/Open Internet laws are part of some sort of plan to protect porn. Taxpayers’ dollars built the Internet, and few people have any idea how close we are to its privatization. I’m glad that major corps. like Apple, Netflix, and Google have a lot to lose as well.
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