Bunim/Murray chooses Avid

[Adam White]

This will be our last year on FCP. By Autumn time we will almost certainly have moved all post over to another NLE. I’m now really eager to move on. FCP is finished as a professional editing tool as far as I can see. The thought of changing everything to fit within the ridiculous half baked paradigm of X is laughable – why on earth would we do that, I cannot see any gain in doing so at the moment

I should probably point out I edit for a company specialising in short form content of all sorts for the web. Its a relatively new company that was built on FCS. There is no reason for us to stay with FCP and really we are pretty easy to please! This is a company that should have been based around FCP for at least another decade, but X was just such a catastrophe in every possible way that we have no choice but to move to something else.

[Steven Gonzales]

A lot of the emotion on this board is because many folks that post here were the ones that argued FCP into usage.

With that in mind, it’s not surprising that these folks are at the FCP houses.

The cost / benefit of FCP was great compared to Avid, but only if the shared network investment got through its usable life.

[Chris Harlan]

[Jeremy Garchow] “So you guys work for the 5% of people that have FCP in LA?

Crazy.
“

What on earth are you talking about, Jeremy? You are aware, aren’t you, that Final Cut Pro has a much, much greater market share out here than 5%? You’re just messing with that,right?

[Shane Ross]

[Jeremy Garchow] “So you guys work for the 5% of people that have FCP in LA?”

Well…before this summer it was more like 40% FCP, 60% Avid. I think by now it is still in that ballpark…not much has changed yet. Again, companies tend to stick with what works for a while. Which is why I was a little shocked that BMP announced the switch already. But, as stated, Mark was part of the few that saw FCX very early on, so he had a while to prepare.

And that company has the resources to switch right away. Others need to gear up for that move.

Shane
Little Frog Post
Read my blog, Little Frog in High Def

[John Davidson]

I just want CS6 to show some really smart improvements so that we can confidently switch from FCP7. I honestly have no hope for FCPX anymore.

Let’s hope CS6 is amazing.

John Davidson | President / Creative Director | Magic Feather Inc.

[Bret Williams]

Right in the middle of that 20+ years Avid nearly left the Mac platform completely and screwed over people with nonexistent or poor upgrade paths for their turnkey hardware systems that seemed to keep changing.

And Adobe pretty much told the Apple editing community to shove it for a few years with Premiere Pro until CS3.

I guess it was Apple’s turn.

[Chris Conlee]

[Jeremy Garchow] “So you guys work for the 5% of people that have FCP in LA?”

Jeremy,

I believe you’re referring to my earlier post. However, you’ve taken it slightly out of context. I originally stated that the feature film and network episodic market in Los Angeles was 95% Avid. My observation, and I’m sticking with it. I went on to say that my friends in promo, trailers, video games and reality television were now switching to Avid. By implication, those segments were very heavily invested in FCP or other alternatives.

I suppose we could split hairs when referring to the “feature film” world, as well, as there was a time when the low-budget arena was heavily FCP-centric. When I say it, I’m referring to studio films.

Chris

[Chris Conlee]

Keep in mind the common denominator here is Apple. They have always had a funny way of dealing with other vendors. Avid got tired of having to come up with work-arounds to Apple’s changing specs and available slot counts, etc. I get why they were mad. That’s why I moved to Windows for a few years. I only moved back recently when I figured I should have FCP on my system. Now, I suppose I’ll go back to Windows on my next upgrade, ’cause I just don’t see the reason to stick with Mac anymore.

Chris

[John Heagy]

The thing I like about FCP is how one can really create custom workflows. There so many tools one can apply to an xml/QT based workflow. Avid is much less flexible, tho that has changed a bit. I suspect without FCP’s pressure the rate of change will slow to a stop, lets hope it doesn’t reverse. Maybe PP can keep the pressure on.

Creating a workflow with Avid will be like drawing with just red and black sharpies compared to a box of 64 crayons with FCP7. I know BMP used a wide range of colors in their workflow.

Of course without robust xml support, FCPX already has a limited palette.

John Heagy

[Jeremy Garchow]

Feom what I have been reading today, (not this particular thread) is that Avid has/was/forever will be the Hollywood NLE of choice. Just seems odd that anyone in LA was using anything else but Avid if it’s true!