[Bobby Mosca]

Maybe Allen’s original request missed the mark a bit, but I’ll take a stab at what he was getting at:

Don’t show me something sick, show me something big. Show me a major film or broadcast production editor or team use this for something intended to be seen by tens of thousands, if not millions, of people. Because if nobody in that realm can make it work, and work well, is there anything else to say?

They make a good point, Allen. I can make something ‘sick’-ish with iMovie. But you can’t pay me to assemble one of my shows with it.

[Bobby Mosca]

I must say, this video highlights a problem I have with a large portion of what I have seen in defense of X: only a minority of the market is in broadcast and film, therefore Apple is wise to focus on the larger segment of the market, hence the tapeless workflow and lack of monitor support.

Something isn’t right here. On the old Apple web pages for FC, the testimonials and examples were from the creators of feature films and major television productions. There are none for FCX right now of course because it’s brand new, but where will they go for those impact testimonials? Web content creators? Corporate video editors? Online training courses?

So let’s say for arguments sake that 10% of FCP users are in broadcast and film. My point is that 10% of Apple’s customers may account for 90% of the content made in FCP that is actually seen. So when that 10% of users migrate to other systems, the remaining 90% will begin to follow them. Maybe I’m wrong, but I think Apple’s reputation in professional creative industries helped save it years ago, and may not be as important today, but isn’t meaningless. Just picture it…

“So I hear you want to start doing videos or something?”

“Yeah, Chris told me you do that. What do you do?”

“I’ll do anything really, weddings, bah mitzvahs, commercials, you name it… but you know that local cooking show on channel 10 everything Thursday night? With the Italian guy? That’s one of my shows.”

“Yeah, I’ve seen it. It looks good! What do you use?”

“Final Cut.”

“Cool.”

OR

“… What do you do?”

“Corporate presentations and training videos, web content of all kinds…”

“Youtube? Anything viral I might have seen?”

“No.”

“Oh.”

[Bobby Mosca]

Okay, so here’s what I’m hearing:

I can keep using DVDSP on Lion if it’s already installed when I eventually upgrade the OS… probably. This has the ring of uncertainty and of course, it’s temporary.

I can spend the money for Premeire to get Encore, which feels like buying a car for the sweet rims.

So if we’re saying, in the long run, I’m basically stuck using iDVD, I might jump off something.

[Bobby Mosca]

I think Encore is bundled with Adobe’s production suite, so I’m not quite ready to completely jump ship and invest that much.

[Bobby Mosca]

Sounds like a no, Paul.

So, (not to sound impatient, but) back to the original question: alternatives to DVDSP?

[Bobby Mosca]

I would, but I’m a version skipper… as in I typically only buy every other iteration of something, so I have FCStudio 2, which will not be useable with Lion.

[Bobby Mosca]

Thanks Geoff!

Mitch, I know where you’re coming from. It’s not the greatest, but better than nothing, at this point. So I’ll have to take a little extra time to build my go-to guys back up, but once that’s done, I’ll be good to go. (And I’ll be a little more proficient at Motion, I guess.)

Let’s face it, we’re all just playing with the interface at this point. I don’t know yet if or when I’ll be able to use this with the business, but there are some decent time-savers built in that I’m willing to give a dry.

Thanks guys, and good luck!