Ben Holmes
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If you think MC5.5 is stable (or 5 come to that) you haven’t talked to anyone that uses it.
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Hi Jamie
If you’re still having problems, give me a ring!
Ben
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[Gregory Butner] “For the same reason that Chevrolet still makes the Corvette, Apple will continue to make products for the higher end video professional.”
Good analogy. Apple loves the ‘halo’ of pro users. Didn’t Jobs comment that Apple sat at the intersection of ‘liberal arts’ and ‘technology’. For years, designers and film-makers have provided Apple with added kudos.
Now, they plan to release another product that everyone can buy, whilst saying to themselves “Wow, this is the same software they cut movies on. Cool.”
And that, aside from the small numbers of Mac Pros they sell, is all the value Apple needs in Pro Apps. The fact that the division makes hundred of millions of dollars profit? Nice bonus.
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You’ve totally missed the point with Apple. Apple wants to make software EVERYONE will buy. Pro, prosumer, enthusiasts. Why? Because it sells computers. It sells big ones, little ones, millions of them.
As for the iPhone argument, that Apple’s focus has shifted, again – wrong. It’s widened. That’s all. Ask pro audio people about Logic. It’s now cheaper and more widely used. It works on iMacs and Mac Pros and everything else. Good for business, still good for pros.
Avid has a single product, Apple has many. So ask yourself, why aren’t AVID the ones innovating in NLE software? AVID are so afraid of alienating users, because they know how fragile their userbase is. Apple doesn’t care – they know innovation is the key to growth – and they can ride out the gripes.
I don’t know if FCPX will be everything I want it to be. I don’t know if it’s in my future. But I’ll find out very soon. Isn’t it possible you might regret waiting just a little bit longer?
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[David Roche] “It appears that Apple has decided to abandon professional users of Final Cut Pro”
Chill out. Honestly – this is getting silly.
Whilst I appreciate an attractive offer was made on MC, which may make sense to a lot of people as a client/hire option, abandoning FCP as a product a week before you actually get to see the new version is ludicrous.
All your other comments about AVID are pretty valid. Your only mistake is in assuming, like an abused wife, that your errant former partner has finally changed. Only cold, hard economics will ever turn AVID’s head. I suspect that if FCP does fail (as you already assume it will), AVID will redouble it’s attempts to milk its users for another few years – so either way, you lose.
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[Simon Ubsdell] “One of the genuinely interesting moments for me (apart from the “it’s not going to be ready for professional use” one!) was what happened when Larry was asked whether or not you could set In/Out points on the fly …
Seriously long pregnant pause followed by a very vague answer where he was clearly struggling with the limits of his NDA. “
This goes to show how pointless this appearance was – I read that reaction completely the other way to you, that he clearly wanted to say “yes, of course you can, chill out”, but he realised it hadn’t been shown, and he therefore couldn’t confirm (or deny it). You could see him trying out the headlines any comment he made would cause, and wondering if Apple would ever speak to him again.
With the release so close, this kind of speculation seems increasingly pointless. Hell – there’s an entire app out there (Motion 5) that Apple haven’t even acknowledged exists yet. I’d be surprised if there’s not others.
And yes – this is a 1.0 release, albeit built upon code (whisper it) clearly debuted in iMovie. I’d still be surprised to see too much missing in functionality – just compatibility issues to be resolved.
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You’re probably right, I was overstating this a bit, but it’s fair to say no one cares WHAT VERSION of FCP you are on, and many production staff don’t even notice whether they’re in an FCP or AVID suite in the places I work – really!
Clients love to engage in a bit of industry banter about this stuff – but all they really care about are results. If they’re happy now, they’ll be happy in 3 months if you’re still using FCP7. That’s all I’m sayin’ really…
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By the way – this thread should probably be called “Larry Jordan DOESN’T speak about FCPX”. I think he said less than you could glean from the sneak peek videos. I think I’d have been a bit bored if I’d gone to the meeting just to hear that..
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[Simon Ubsdell] “I take your point about not diving in straight away, but it will only be by trying it out on real jobs (albeit not mission critical ones!) that we’ll get to know its strengths and weaknesses – you can play around all you like but it’s only the real world situations that give you the feedback you really need.”
Well, I don’t really do any work that isn’t critical to my clients, but I think that’s a bit of a simplification. Once we’ve had time to play with it and learn the interface (which I’ll do at home) and done technical tests on compatibility with third-party hardware, software and networks (following the release of drivers for all of these) THEN I’ll use it, IF it does everything I need (XML importing, multiple audio outputs etc.) – but I know I’m a long way from that.
Not to worry – as I’m also happy with FCP7. And he’s the nice thing: If you’re a camera owner/operator, many clients want you to use the latest toy, best model (“have you seen that new F3/Epic/Alexa?”). If you’re an editor NO ONE CARES what you use, as long as you get the job done in a timely manner to a high standard. And ultimately they’re paying for YOU, not the edit suite.
So relax – and watch the future of post slowly unfold.
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[Simon Ubsdell] “The big news story (from the start of part 3) is the one headlined by those great guys at fcp.co, to quote:
FCPX 1.0 “It will not be ready for professional use” says Larry Jordan
Now that’s what I call a “jawdropper”!
“Sounds like an extremely measured comment, designed to temper expectations. As he says, Apple have a terrible track record with 1.0 releases, which this is. It doesn’t mean issues and missing features won’t be resolved in the next 12 months – it means Apple think it’s time to get this out there.
Any one planning major jobs this year (as I am currently, including equipment and FCP purchases) should NOT be considering FCPX for those jobs.
I will happily, however, purchase Final Cut Studio licenses from eager FCPX adopters who want to cut the cord on day one…
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