It seems to me that Blackmagic is developing an ecosystem. They don’t charge much (free for the Lite system) for their software but you have to buy their hardware (a bit like Apple). They now have a camera, scopes etc. The issue might be more about increasing the number of users buying in to their ecosystem rather than what some particular components of that ecosystem cost. Overall revenue per user over a working life in post is probably a lot more important than a little bit of cash from an update now and then….