[Aindreas Gallagher]

no i don’t think you do –

“edit on the fly, quick fix, one click type of users.”

when I said lazy – I was basically saying I’m happy with the way apple thinks about editing – to this point.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

You know – I was freaking completely at first too – but imagine one thing – imagine you’re facing two monitors with full control palettes, source viewers, (and film strips), secondary colour correctors and you – editing 2K in a demagnetised timeline, with numbered tracks all rendering continuously across eight cores, in full 32bit float.

Doesn’t that setup sound a tiny bit savage?

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

No – I’m proposing that is possibly going to become the application for the moving image market – as photoshop is the application for the stills market – they both have initial intelligibility and a far deeper toolset under the hood – to be able to appeal to a range of different work scenarios the toolset actually has to be extremely powerful – extremely powerful – also your feedback is far more vocal and the demands of the different sectors are ferocious – just think how many bases photohop has to cover – from model retouching to architectural vanishing points.

You’re making a mistake thinking that radically expanding the user base and market for video editing services is going to function as a software lobotomy. Trust me – it won’t.

As for laziness – i think you misunderstood me – I may not want to learn new software, but I wouldn’t characterise my editing as lazy.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

I think I disagree with that rationale –

what about if you put it another way – what if FCX becomes the photoshop of editing system? What if it just flat out wins? Photoshop has a continuum of applications from design, through fashion, architecture, illustration, all based around a common toolset that been refined for an age.

There have been some back of envelope sums done on what the revenue implications here are for apple – they’re potentially significant – out of the the 50 million imovie users, if apple net one in ten, in addition to the two million of us who will automatically buy it because its 299 – then they have a business that nets them 2.1 billion in the first year. As pure profit – with no packaging and distribution costs. That’s a very serious goal – even for apple.

I like the idea of that scale of a win for two reasons –

1: I can just sit with FCX and never think about having to learn avid – this pleases me, because I’m a lazy slob and at least FCX look vaguely exciting. AVID is as much fun to operate as a rock bun.
2: that level of a win means that the real competition might well come from brand new entrants – with the tool in so many hands the market becomes immensely more lucrative – You could see another entrant, a vimeo to apple’s youtube if you will, appearing within 3/4 years as a major challenge, competing with them directly in the appstore, in the editing section, where you can also pick up baselight for two hundred bucks.. doesn’t that sound nice?

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

didn’t realise – it’ll track with the points?

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

hey – if I read that correctly – its not really an FCP thing – more of an after effects thing – if you want to insert your own image onto a plane like a painting frame, you’re probably going to want to use a technique called “four corner pinning” if you search for that term in the AE forums or tutorials, I’d say there’s tons of info to be had.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

yeeaahhhh, thats the thing – lets start editing with a two finger wipe, on a ten inch ipad, man I can see walter murch just jumping on that one… as long as apple pays him like, ten million to do so, and buys him a really nice AGA stove..

Sorry – I jest, but seriously – everyone is freaking out enough already – no need to introduce “we’re going to start using our fingers” stuff… 😉

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

yeah, small two cents but you have to be able to see what the fields are actually doing – FCP can’t always be trusted to manage the field order correctly for the different types of footage and the only way of knowing what’s going on is to see interlaced video output on a BVM.

Not, he said, that I can recommend one to save my life – the last one I worked with was a sony BVM, the last of the CRT ones – about the same weight/composition/price as a ford focus, amazing picture.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

Get ready for the pain – I freakout like, all the way down this thread, and I would say I’m not freaking out on the price, I’m freaking out because I have a propensity to go headless chicken…

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

Ha! Yes Roland – quite – the demo film *is* the new zabruder reel…

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics