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  • Unique Job – Salary Range Advice

    Posted by Moira Elefson on August 5, 2010 at 9:40 pm

    I’ve been working at this job since graduating – I took the first job I could get out of college so I was able to pay the bills. Actually it’s a little more complicated, but for the sake of time I’ll spare the details.

    I’ve been working as an In-House motion graphics editor for a large corporation for four years. I am now undergoing a complete ‘job-position and salary re-negotiation’ since I feel I’m extremely underpaid. Unfortunately my position, since starting here, has changed A LOT and is quite unique. This happened because I am the only ‘creative’ at the company. After about a year, I was starting to receive graphic-design project requests; as in no animation or video associated. During that year (my second), the number of graphic-design projects sky-rocketed. I was reading books on graphic design, watching tutorials, and much more. I’ve mastered Adobe Illustrator, Photoshop, and InDesign and am currently studying for ACE CS5 tests (Adobe Certified Expert).

    Towards the end of the second year I was assigned a project dealing with web-design and flash animation. To complete the project, I bought more books on Dreamweaver, Flash, and the works. I tried to not get too involved since I wanted to try to gear myself back to the videos, which I still do in-between the design and web work. I’m now currently learning Catalyst (Love it!). But to say the least, I’ve learned Dreamweaver and a ton of web-design (front-end and back) to complete multiple projects for the company.

    During all of these first three years, I slowly took more and more photographs for uses in the videos, brochures, flyers, etc that I was making. Photography was already a hobby of mine (being very interested in cinematography) so it wasn’t a huge learning experience for me. However now, I take on tons of photography requests at work as well. This year I’ve began filming things and making training videos, promotional videos for trade-shows, and other things.

    To try to keep from typing tons more, I’ll list out my duties:
    Graphic Design

    • Create Brochures, Sell Sheets, Flyers, Shirts and other Print Media
    • Create Graphics for use in animations, flash, and videos.
    • Generate logos and titles for various products and programs.

    Video

    • Write, plan, and prepare all elements for video creation (Scriptwriting, Blocking, Scheduling, etc)
    • Produce Production Elements – Various Roles (Cameraman, Director, EFP Audio, cinematography, etc)
    • Produce final videos (Motion Graphics and Special Effects Editor, Film Editor, Color Correction, Audio Engineer, DVD Author, etc)
    • Animate designs and create Motion Graphics for promotional videos
    • Narrate videos (Yes, apparently I’m a voice actor now)
    • Prepare videos for various outputs through the use of compression and encoding

    Photography

    • Photograph products, people, and events for use in various media
    • Enhance and correct photographs

    Drawing and Illustration

    • Create technical illustrations for manuals and training video graphics.
    • Storyboard out all video scripts

    Web

    • Create layouts for User Interfaces, Websites, and other interactive media
    • Design and implement websites for product promotions.

    I’ll list some other information that may affect my salary so you may take it into consideration.

    • I receive full benefits (but are not full-employer-paid)
    • I’m located in Pittsburgh, PA
    • I have about 4 years professional experience (with this same company)

    I like to think that even as a motion graphics designer, I’m highly underpaid, take into account all the other things I do and have learned – I should be paid even more than what would normally be fair right? Is this kind of multifuntionality (if that’s a word) rare? Not to mention finding it from someone to perfectly fit a position would be tough. Plus the amount of money I save the company. When I first started there, they paid an agency $25,000 to produce some flash video with a narration. Once it was completed, the person in charge of it was watching one of my motion graphics ads, and wanted me to completely re-do his video from scratch so it looked better… then just exported it as a flash video and literally replaced the one they paid all that money for. Now consider the graphic design, web, and photography services I’m saving them from outsourcing… then again maybe I’m wrong and I’m a dime a dozen.

    Some other things I’ve done are; created many SOPs for all our work so that I can keep up with our work-load, organize and maintain our DAM (data asset management) programs (we have over 35K photos, design documents, etc. now), set up a creative brief system to manage my projects and workflows, designed workflows and manage numerous projects at a time, and much more. I work about 50+ hours a week (while everyone else works about 40)

    So I just need some help negotiation what I should be making. Please don’t take into account my current salary (which I don’t think I listed) since I don’t want it to be based off it and that’s what I told my supervisor/HR. I want to start from scratch using market research and fair market value. I just haven’t been able to find any hard information for Pittsburgh Salaries, plus my unique position makes it difficult. I’d say I spend my time; 42% video – 35% Graphic Design – 10% Web – 5% illustration/artwork – 8% Photography.

    I may also start providing them with my personal equipment to use, since they’re so stingy on getting professional video equipment. My computer and software are the only things I’ve been able to have no hold-limits on. But what should I ask for (extra salary/signing bonus/benefits) if I bring in my gear? (About 15K worth of gear – and rising)

    Ok so finally – Any idea where I should set my salary range?

    (Just account for a regular 40hr work week – with no equipment being provided by me to keep it simple at first)

    John Davidson replied 15 years, 7 months ago 14 Members · 31 Replies
  • 31 Replies
  • Walter Biscardi

    August 5, 2010 at 9:54 pm

    All I’ll say is in-house corporate never pays the same as working in a production facility. Or at least it rarely does.

    When you work in corporate, it’s a given that you will wear many hats and perform all sorts of duties which go beyond what you were originally hired for and what your job title is. When I worked in corporate, my title was usually Editor, but I did Animation, graphic design, writing, camera, directing, producing, DVD authoring, show running, you name it I did it. All for the same salary.

    Yes, companies pay a lot when they go outside to agencies and production companies, that’s just the way it works. But that money does not come from the same pool as your salary so they are two completely different things. So you “saving them money” over an agency does not automatically mean you get a $25,000 raise if you saved them that much over the agency.

    These days 4 to 6% raises are the norm, or even higher than the norm. One thing you have done, and one of the reasons I encourage a lot of newbies to go into corporate production, is you have developed a tremendous skill set over if you had just taken a motion graphics job somewhere. Sure you’d be a better motion graphics guy, but you wouldn’t have all those other skills that are useful to small companies like mine.

    I have no idea what the going rate is in Pittsburgh so I can’t help you with the salary. But definitely don’t get into the “well I’m saving you all this money” argument because that money is allocated from another part of the company budget and it will fall on deaf ears. If you can get a 10% raise that will be doing very well. If you think that will still leave you underpaid, float your resume around to local production houses, see if anyone is interested and what type of salary they think you’re worth.

    Walter Biscardi, Jr.
    Editor, Colorist, Director, Writer, Consultant, Author, Chef.
    HD Post and Production
    Biscardi Creative Media

    “Foul Water, Fiery Serpent” featuring Sigourney Weaver coming soon.

    Blog Twitter Facebook

  • Zane Barker

    August 5, 2010 at 11:09 pm

    I know its sad but sometimes the only way company will understand what a in house production person is worth is when they discover that they cannot find a replacement because they wont pay enough n

    As for using your own personel equipment. DON’t!!! Not even if they pay you more. They ether provide the equipment or they pay to rent it each time it is needed. If you don’t follow that and use your own personel equipment then one of two things will happen. 1 they will assume that they are providing all the equipment needed to produce the level of production that you are giving them. They will assume this because they may not know you are using your own personel equipment. 2 they will continue to “use” you. If they know you are using personel equipment why should they pay you more for it or privide any for you, and why should they you provide it for free. And if your providing that for free then they will always be looking for other things you can do for them without any additional compensation. For example the books you are buying yourself so you can learn to do the work they are assigning you. If they assign you work you don’t know how to do, THEY need to be paying for any training materials needed.

    **Hindsight is always 1080p**

  • Bill Davis

    August 6, 2010 at 12:03 am

    Another way to look at it.

    Congratulations. You’ve managed to get a company to pay you a reasonable liveable wage while you accumulated an incredible range of personal skills and competencies.

    Most other people would have had to spend THOUSANDS of dollars in schooling and training to assemble a similar skill set – but you’ve managed to do it on SOMEONE ELSES DIME!

    BRAVO!

    Now all you have to do is decide whether you want to continue to learn and progress within the conditions they’re willing to PAY YOU to do – or whether you think that you’re capable of taking this knowledge and going out in the free marketplace and see if that marketplace values the skills similarly (or even MORE than you do.)

    Nobody can answer that question for you.

    The only note I’ll make is this. It’s a VERY difficult market out here even for the MOST talented and accomplished people. If you’re not willing to LOSE your current position. Walk softly. Make sure you’ve secured an alternate position before you put your foot down regards demands on this one.

  • Steve Martin

    August 6, 2010 at 12:06 am

    Hi Joshua,

    Here’s a different way of looking at it. You can look at the situation that you are in as a paid post-graduate degree that you got paid to attend instead of paying for it out of your pocket.

    If you feel that you have “graduated” perhaps it’s time for a “promotion” to a new position. If it’s a large organization, that’s often the only method by which people can get a significant raise – by getting a different job title.

    Of course that presupposes that your boss has the same opinion of your skills that you do. And that they have the budget to give you the promotion you believe that you deserve.

    If you like the job, the people and the company, it might be worth gentle persuation to convince them that yo’re worth it. If you’re doing the kind of things you say you are and you’re likable and work well with others, have an open and honest conversation about how much you like being there but would like to earn more.

    If you don’t really like the job, consider polishing your resume and demo reel. But tread carefully. Don’t allow yourself to develop a bad attitude and “check out” mentally.

    Remember, it’s a tough job market out there so recognize that all of us are replaceable – especially in this economy.

    Good Luck

    Production is fun – but lets not forget: Nobody ever died on the video table!

  • Steve Martin

    August 6, 2010 at 12:48 am

    Bill,

    Pretty funny…it’s as if we were both reading the same script!

    Steve

    Production is fun – but lets not forget: Nobody ever died on the video table!

  • Bill Davis

    August 6, 2010 at 1:21 am

    I’m fond of the phrase “get your mind out of the gutter so mine can float by”
    at least this time you and I are paddling in the clearer stream!

  • John Davidson

    August 6, 2010 at 7:16 am

    Your best bet for more money is to negotiate an exit and establish yourself as a vendor for the same company.

  • Mike Cohen

    August 6, 2010 at 2:07 pm

    [Joshua Klinkenberger] “Unfortunately my position, since starting here, has changed A LOT and is quite unique.”

    Actually Josh, your position is pretty common – a company hires you for X, finds you are pretty good at Y and Z and they keep giving you more and interesting things to work on.

    Generally you should wait until a performance review to suggest a salary upgrade, or risk alienating yourself, especially during economic times like we are all coping with.

    Sure there is a possibility that your bosses do not appreciate your talents or what you are worth, but they no doubt appreciate the work you do. But maybe they have not considered the value of your work vs paying a la carte for it with outside services.

    So rather than trying to tell them how freaking awesome you are (which you may be) – sell them on how you are doing work they would otherwise pay outside contractors for. You might poke around on the web for service providers in your area, and figure out some ballpark numbers, such as what the going rate is for the various projects you deliver.

    Consider the two statements:

    1. I’m awesome and you should pay be X because I do great work and I do a lot more than you hired me for.

    or

    2. Over the past year I have completed X projects, and at prevailing rates for outside services, we would have had to pay Y. Thus, for my salary, we are getting a great deal.

    Assuming the difference between X and Y is more than say $50,000, then you may have some leverage, but as Walter pointed out, saving them money is not necessarily an easy sell.

    Regarding statement 1, bosses do not like being told by their employees that they are doing something wrong in the eyes of the employee, and they certainly do not like demands or managing up.

    It is a buyer’s market for employers, so present your position in a way that benefits your bosses – their paradigm is what is important to them, and should be to you too.

    Good luck and address this post haste.

    Mike Cohen

    PS – Google yourself

  • Moira Elefson

    August 6, 2010 at 2:14 pm

    I’ve heard the same thing about the many hats thing, so it’s really starting to settle in now. And you are defiantly right about saving the company money vs getting a raise. Money flow is so strange in a corporation. Departments charge each other and I’ve even seen one group charge another rent for using their space! Crazy system – so I’ll try some of my other means for my proposed salary raise.

    It’s actually not so much a raise as it is a completely new starting salary. At least I hope if goes that way because like you said, raises are usually percent based and even at 10%, I’m going to have to leave. Everyone gets yearly raises of about 1-5% (pending on company performance) but since my starting salary was so low, those raises have been miniscule.

    I am very thankful for the skills I’ve learned, and I’ve actually been dedicating about 80% of all my outside time on my new portfolio/website. I’ll begin a new demo reel soon and I can jump back into the market and see what happens.

    Thanks Walter.

  • Moira Elefson

    August 6, 2010 at 2:14 pm

    I’ve been thinking about the personal equipment thing more and more, and I have to say I agree now. If they want to do something more complicated than they can with what they’ve provided, I’ll offer them to rent my equipment at decent rates compared to local rentals. There may be a ‘conflict of interest’ to rent my equipment, but if my rates are the best, then it should be ok – I’ll deal with that when I get to it tho. I have used my own camera when I first started, and one day I didn’t have it, someone wanted a picture taken and they got bent out of shape when I said I couldn’t. “Sorry I didn’t bring MY camera to work today!” ha I didn’t really say that, but your right, that’s how it goes. Now they’ve bought some stuff, but if I brought my video stuff in, it would probably become annoying/they’d take advantage of me more.

    Ah, and actually when I said I bought all those book, I just meant I bought them at work. My company paid for all my books, training, certifications, software, etc. I bought a couple of books, but ones less relevant to my job.

    Not plugging anyone or anything, but Andy Epstein’s book The Corporate Creative is phenomenal! It’s really changed the way I look at everything at work now. It’s really motivating while also showing some of the ugly truths. It was wrote for graphic designers, but as a corporate creative… it’s worth reading anyway. Also, it’s a 2-3 nights read.

    Thanks Zane

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