Twitterverse is VERY active right now

[Walter Biscardi]

[Shane Ross] “There’s a LOT of pressure on Apple now. If they pull this coup, and fail to WOW and deliver a quality upgrade… it’ll cost them.”

This is literally “all in” for Apple. They have created a ton of bad publicity (which Avid is using very nicely) by muscling in on an event for which people paid money to see a really great lineup of presenters.

Now they want the party all to themselves. Either it’s a flawless introduction of the best product we’ve ever seen or this will really blow up in their faces.

In the past I’ve said that the next FCP release will be the “put up or shut up” release from Apple. I guess they took that literally. Either way, looks like you and I have a ringside seat to “history.” 🙂

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

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[Victor Perez]

Although I welcome any news about a new Final Cut Studio, I can’t help but wonder.
What is that speaker we are all focused on talking about, and who exactly is that throwing the Sledge Hammer at the screen in 1984? Hey! Is that me in the third row of the Supermeet?

https://www.youtube.com/watch?v=OYecfV3ubP8

Victor
http://www.editvictor.com
http://www.hbhm.tv
http://www.itvisus.com

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[John Heagy]

This is not all Apple’s doing, as it takes two to tango. The organizers of the Super Meet decided to take Apple’s money and shaft the others… no?

I would imagine Apple had conditions and gave little wiggle room, but the decision was made and the conditions accepted.

[Craig Seeman]

There may be contractual conditions to being an officially “sanctioned” Apple meeting/User Group. It might have been that SuperMeet formed with such an agreement. I’m only guessing but I’ve heard general grumblings from some user groups.

[Jeremy Garchow]

[Craig Seeman] “There may be contractual conditions to being an officially “sanctioned” Apple meeting/User Group. It might have been that SuperMeet formed with such an agreement.”

All is fair in love and war. If that’s the terms, then that’s the terms (although I’d be skeptical is that is truly the arrangement). It would be a bit of a coup if Avid was “allowed” to present at all at such a “sanctioned” event. Like it or not, we work in show business and schedules change. Quickly.

I agree with Mr. Heagy. It does take two to tango so I wouldn’t feel too bad for the organizers.

[Michael Kammes]

I guess I see it as few people on Twitter have: Damned if you do, damned if you don’t.

Not bumping the scheduled presenters would cause a huge backlash. DESPITE Apple pulling sanctioned / support for the Supermeet. DESPITE their withdrawal necessitating expanding the scope of the event for the past several years. That was…well, shitty. DESPITE this, and being a fanboy or not, FCP users would be up in arms for passing on the first whiff of the new product.

And of course, the reverse is true: Having Apple show the new FCP at the Supermeet *should* be one of the biggest things for the post industry in recent history – trumping the importance of those already scheduled (with all due respect to those presenting, I had my tickets prior to the announcement to hear Kevin and Phillip, etc.) This would, as we’ve seen, conceivably cast a bad PR spin on Apple for muscling in, and a potential tarnish on the Supermeet crew.

IM_VERY_HO, for shame on Apple for putting Supermeet in this predicament. Apple doesn’t need the Supermeet crowd to have an event, period. It isn’t needed to have this at NAB to show up the rest of the industry. It’s dirty pool. They’ve backed out from *virtually* every industry event, including Supermeet and NAB. No takebacks, Apple. You should not be able to have it both ways.

Michael and Dan have their plates full, and let’s hope that the backlash from this is the lesser of the 2 evils.

~Michael

.: michael kammes mpse
.: senior applications editor . post workflow consultant
.: audio specialist . act fcp . acsr
.: michaelkammes.com
.: twitter: @michaelkammes
.: facebook: /mkammes

Hear me pontificate: Speaking Schedule .

[Sohrab Sandhu]

[Jeremy Garchow] “I agree with Mr. Heagy. It does take two to tango so I wouldn’t feel too bad for the organizers.”

Thats precisely the point. I don’t know why organizers have become the ‘Holy Cows’!

2.66 GHz 8-core, ATI Radeon HD 4870,
FCS 3, AJA Kona Lhi

“The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen.” — Carl Ally

[Craig Seeman]

https://www.apple.com/finalcutstudio/resources/communities.html

To be an “official” Final Cut Pro Users Group there may be legal and contractual obligations. Given the above page if the SuperMeet is an event which contractual gives Apple certain powers, the organizers may not have had a choice short of breaking an agreement they had with Apple.

[Tom Wolsky]

Apple? Are we talking about the same company? Apple doesn’t give wiggle room. Never. Marketing rules and is absolutely rigid. Their lawyers, clout, and money, not allow for options. It’s their way or the highway.

All the best,

Tom

Class on Demand DVDs “Complete Training for FCP7,” “Basic Training for FCS” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 4 Editing Workshop”

[Michael Kammes]

Please correct me if I’m wrong, but Supermeet and a User Group: 2 different things…? It was my understanding the user group (lets say, LAFCPUG or CHIFCPUG or BOSFCPUG) had to adhere to community guidelines, but that Apple had pulled sponsorship of the Supermeet, hence the name being changed several years ago.

~Michael

.: michael kammes mpse
.: senior applications editor . post workflow consultant
.: audio specialist . act fcp . acsr
.: michaelkammes.com
.: twitter: @michaelkammes
.: facebook: /mkammes

Hear me pontificate: Speaking Schedule .