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2013 Mac Pro – In action
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apple were never going to do this unless they were making a form of statement – both on their behalf and to wider world. You might want expansion, but I would say that empty air was the first thing wiped off the board.
Realistically – they are on some level doing this from emotion – they have committed what are obviously quite serious engineering resources over a sustained period of time to address a market that doesn’t make the width of a line of thread on the profit pie chart.
Its the ludicrous star trek enterprise ambition and construction of the thing that I adore – if you check Se2 ep3 that is actually Data’s computer on the desk.
(no it’s not) –
you might not like the thing, but I find I instinctively love it, and I know of exactly one company that would try it.No one could realistically ask apple to do anything else but intellectually exercise themselves with this thing – its not a realistic profit driver at scale. The engineers would have to be intrinsically and deeply into really jamming with it as a basic exercise. You could argue the same thing for X in a way. I have personal issues with the liberties they took there with external understandings of editing practise – but as for the mac pro, I basically adore the thing sight unseen.
there hasn’t been theatre the like of that thing in a PC in human eons.
It makes a good cinema ad for god’s sake.I find I half love apple for the way they went about it. Also lets face it – broadly speaking, some of the attributes read insane.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Craig Shields] “I get it. It’s kinda funny initially but who would “get on with their life” after getting that? LOL Anyways, I can certainly laugh at Apple or anyone else but to me it’s kind of silly. “
My favorite part was the middle finger to the iMac.
I chuckled for longer than was necessary.
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[Walter Soyka] “Or maybe you talking about something else? :)”
He was talking about skating to where the puck will be: https://youtu.be/zxa_64EOmFI
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[Jeremy Garchow] “He was talking about skating to where the puck will be: “
That is so perfect.
“Smoothie button.” That’s my new line.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Aindreas Gallagher] “apple were never going to do this unless they were making a form of statement – both on their behalf and to wider world. You might want expansion, but I would say that empty air was the first thing wiped off the board.”
I’m planning on buying a card board for tunneling the cold air onto it as I think all of that empty air was somewhat needed and still will be missed.
[Aindreas Gallagher] “I find I half love apple for the way they went about it. Also lets face it – broadly speaking, some of the attributes read insane.”
I love the idea of the overall concept. Love their style. Have personal belief that it will be a nice rig to work on, undoubtedly. I just don’t agree on the gap they have created by doing so. They could have updated the Mac Pro last year with at least some new components. What happened then was truly a shame.
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[Marcus Moore] “Well believability has just gone out the window right there…
Who that’s getting one of these things isn’t going to have it hooked up the instant it arrives!?”
(FIFY) (fixed it for you.)
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Christian Schumacher] ” I just don’t agree on the gap they have created by doing so. They could have updated the Mac Pro last year with at least some new components. What happened then was truly a shame.”
What were you thinking they could update? The Xeons that are coming in this 2013 MacPro are the first to support TB and USB3. If Apple had done ANY kind of real update to the MP last year but omitted TB and USB3 ports, how do you think that would have gone over?
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What I’m saying is that Apple has pulled the brain out the MP and made it a standalone device. Everything but CPU, GPU, RAM, and Boot Disk has been punted.
Some people loved the existing form factor, some wanted the fabled Xmac (half-tower). By separating out the essentials, someone can customize a setup based on their precise needs. Have existing TB I/O and storage- just hook them up. Need 2 PCIe slots and a 10TB RAID?- someone is probably gonna make that breakout box!
And I think the MacPro still has a few surprises left for us when it gets more formally announced.
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[Jeremy Garchow] “My favorite part was the middle finger to the iMac.”
I’m glad I wasn’t the only one chuckling about this. We will definitely get at least one R2D2 when they come out and we’ll see where we go from there. We already have some maxed out iMacs in production and these little things surely rock with FCPX. If the performance of this new MP is really as futuristic as its form-factor my purchase budget for 2014 is in danger (-:
– Ronny
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I’m vaguely curious about how 10GigE support is going to play out.
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