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2013 Mac Pro – In action
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[Chris Murphy] “I’m vaguely curious about how 10GigE support is going to play out.”
Judging from recent tests we have done with a Sonnet Presto over Thunderbolt I’m quite confident this will play out very well on the new MP.
– Ronny
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Perhaps I’m missing something. I’m only seeing GigE Presto PCIe cards. i find it rather clunky to put have to buy a PCIe expansion chassis, and put in a 10GigE PCIe card, in order to get 10GigE on a Thunderbolt only MacPro. So what I’m curious about is a 10GigE version of Apple’s existing GigE adapter, either from Apple or a 3rd party.
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[Chris Murphy] “Perhaps I’m missing something. I’m only seeing GigE Presto PCIe cards. i find it rather clunky to put have to buy a PCIe expansion chassis, and put in a 10GigE PCIe card, in order to get 10GigE on a Thunderbolt only MacPro. So what I’m curious about is a 10GigE version of Apple’s existing GigE adapter, either from Apple or a 3rd party.
“Why won’t this work for you?
https://www.attotech.com/products/product.php?scat=32&prod=103&sku=TLNT-1102-D00
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For that I guess you will have to wait and see. The Presto in a Sonnet chassis is a perfectly working solution for us and I don’t find it to be clunky at all, so I won’t be waiting for anything else.
– Ronny
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I think Aindreas’ comment about emotion as a driver within Apple rings true. This machine may or may not make business sense, but it’s an Apple statement about innovation that they hope will have a halo effect. They are currently getting their butt kicked in the fickle smart phone market (Android currently at 80%) – though that waxes and wanes with each release of new iPhone models. They need to show the market that they are a broader company. Besides, things they learn with the Tube will work their way into other products, like iMacs and laptops.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Marcus Moore] “What were you thinking they could update? The Xeons that are coming in this 2013 MacPro are the first to support TB and USB3. If Apple had done ANY kind of real update to the MP last year but omitted TB and USB3 ports, how do you think that would have gone over?”
There are established facts regarding Apple’s workstation condition, and the main one is that it is based on 2009 tech. What this means is that Apple left it to rot since then, because they were busy making a boat load of cash. And who the hell cares about Thunderbolt in 2010? Or 2011? I’m talking about SATA 3, PCIe 3, 1333mhz memory, better processors and also upgraded video card offerings. You know, things that they have been doing since the Mac Pro inception. But what did they choose to do instead? They have skipped an year (2011) and then also skipped an entire generation of processors from Intel for the first time since 2006 (SB-2012). When they were being widely ridiculed amongst tech enthusiasts, then they came up with the 2012 model. And that was a huge let down right there, mostly if you consider all the things they were mass murdering during that time: Xgrid, XServe, Final Cut Server and Final Cut Studio.
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[Oliver Peters] ” They are currently getting their butt kicked in the fickle smart phone market (Android currently at 80%) – though that waxes and wanes with each release of new iPhone models. “
Apple’s driver has never been marketshare, but in profit-share. There are good Android phones and there are people who definitely buy them because they love them, but Android holds 80% of the market because just about everything comes with Android on it. It’s the commodity choice.
Even IF this new iPhone5C does come out at a lower price point next week, there’s still a massive market that exists underneath that, which Apple is never going to go after. Just like Apple isn’t interested in the person who goes into a BestBuy looking for a $299 laptop.
App sales and web usage statistics seem to support Apple’s claim that their share of people who actually USE their phones and are willing to BUY apps is pretty high. Who wants the cheap bastards…?
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[Marcus Moore] “It’s the commodity choice.”
That’s precisely my point. The “special-ness” of the iPhone in the smart phone market isn’t there like it used to be. Apple needs something else to demonstrate design, engineering and user experience prowess. In theory, that’s what the new Mac Pro would do for them.
[Marcus Moore] “Just like Apple isn’t interested in the person who goes into a BestBuy looking for a $299 laptop.”
Not completely true. BestBuy sells Apple computers. Apple is very interested in having the $299 person come in based on it being a BestBuy and then have them decide to spend more money and buy a MacBook or iMac instead.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “Not completely true. BestBuy sells Apple computers. Apple is very interested in having the $299 person come in based on it being a BestBuy and then have them decide to spend more money and buy a MacBook or iMac instead.”
Best buy sells at a range of price points, but someone looking for a cheap $299 laptop isn’t going to be up-sold to a $999 MacBookAir.
But depending on their use case, that same person might buy an iPad!
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[Christian Schumacher] “When they were being widely ridiculed amongst tech enthusiasts, then they came up with the 2012 model.”
Uh…
Want to go back and remind me of the years that Apple has NOT been “widely ridiculed amongst tech enthusiasts?”
Maybe there was 15 minutes in 1984? Half an hour after they sold their first million iPods? Maybe a long weekend when they hit the top of the “most valuable company on the planet” list … oh wait – I lived through ALL those benchmarks and a hundred more. And I’ll vouch that there’s never been a second over the past two decades that somebody wasn’t on a board somewhere gas bagging about how Apple was overpriced crap and how all the fanboys (a term still used right here extremely regularly!) were just too dense to understand how much better everything else was.
Sure that was true in some cases and at some times. But in hindsight, it’s damn hard to name an alternate computer or tech company that’s done better at building more loyal customers over time than Apple.
And so it goes.
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