[Tim Wilson] “…the days of Final Cut and After Effects being enough to land a job are way, way over… All kidding aside, it comes back to the same thing we speak about again and again here – if all you have are production skills, forget it. You’ll be stuck with monkey work forever, if you’re even lucky enough to get that. Among many other things, you NEED management skills, if for nothing else, to manage up.”
Tim, I couldn’t agree more. I think this goes to the heart of the issue — just knowing which buttons to press is not a differentiator anymore.
[Tim Wilson] “The only “adjacent” software besides Camtasia et al that isn’t a core part of Final Cut Studio, the Adobe Production Suite, Sony Vegas, Avid Media Composer, etc. is Adobe Captivate, a drag and drop tool for creating Flash-based ePresentations. In other words, PowerPoint made of Flash. Frankly, it’s a great tool for creating animations that explain things in your video. A lot easier than learning Illustrator and After Effects.”
I’ve never used Captivate myself, but I was under the impression that there’s more it to it than that: simulating custom apps, testing the user interactively, integrating the modules back into e-learning system content management systems, etc. E-learning is a whole discipline in itself.
One of the problems in our industry is that we equate knowledge of the tool with knowledge of the craft. Knowing FCP won’t make you a great editor, and knowing Captivate won’t make you a great trainer.
To get back to the original subject line — perception and exactly what is wrong with our industry — I think that perception is what’s wrong with our industry. There’s a huge subset of industry professionals who are actively creating the misperception that our tools do the work.
We need to frame our work in terms of the skills we have and the value we add, not the tools we use to do it. See Mark Suszko’s What do they call you? thread above for some examples of how people are working to fix the misperception, explaining in their titles how they add value.
If you wanted to move from cook to chef, you would never pitch your proficiency with ovens to a restauranteur!
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
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