If you don’t own the Shine plugin, you can play with CC Radia fast blur. This is a cycore plugin, and comes with the production bundle CD, not sure if it is on the standalone CD.
Made ya a sample project in this boring morning…
Of course you are pretty limited with the CC effect settings, but then mixing it with other effects and playing with transparancy types can give you pretty cool results.
Ever since I bought Shine, I lost interest in trying other ways 😉
BTW, it works best if you use a second layer with you logo alone below.
Cheers,
Vince