[Thomas Trudzinski]

Michael,
I was perusing the web and seeing what Avid was up to and read your post. It hits home so hard. We are a full production facility for the Army. We have an Avid Media Composer and Symphony, 5 Premiere Pro, 2 FCP 7s. I never cared to learn Avid because the majority of my work is quick turn around and we shoot on numerous formats. From what I saw, they all required transcoding which drove me insane. That is what pushed me to Premiere Pro (not to mention my deep involvement with Photoshop and After Effects). Anyhow, I still respect it’s array of features and once it is done transcoding, everything it is a streamlined process.

That’s not really what I meant to chat about though, whoops.

I was having dinner with some friends and a new acquaintance asked me what I did for a living and I told him video production. Now I have been doing this for a long time and I was told, “Oh yeah, I do video production too.” When I asked what he did his profession was in the handcrafting leather goods and he just liked to dabble in video, but thought he was pretty good. It’s right there you make your point. It doesn’t matter if they edit in iMovie, Avid, Premiere or so forth, the bigger problem is people in our trade are no longer appreciated. When I freelance outside of my full-time gig I am constantly told, “why are you so expensive? All you need to do is point and shoot and edit it together really quick? I can do that on my phone…” Beyond everyone thinking they can do video production and are “good” at it… people no longer appreciate “good”. I don’t know if it’s the reality TV craze, FX craze, or just plain YoutTube crap that is destroying this field. I’m now getting to a point where I no longer know what a solution is or how to separate my stuff or make people believe that my product is better. Have you come to any conclusions since writing this?

Very Respectfully,
Thomas

Cheers,
Thomas

[Thomas Trudzinski]

FOR FUTURE REFERENCE:

Try this first before wrecking your brain on other methods if you are on a Mac.

Hold down the option key, click the Premiere Pro icon and let the program start until the menu comes up. This will delete the preference files. It should work like a charm after.

Thomas

Cheers,
Thomas