[Matt Giancarlo] “$300 is obviously not a fair price on my part.”
Trippple your rates. You could do 1/3 the number of jobs and still make the same money. I don’t know of anyone who would expect a nice job at a $300 rate. $995 would be a fair starter price. A friend of mine just had a booth at a wedding expo and told me that every company there, except for him, was shooting in some type of HD(V) and the prices were ranging from 3-5 thousand dollars. Pick up every demo disc that you can get your hands on and steal all of the great ideas. I think that still photo people get a few grand for what they do and their equipment costs run 10 to 15 thousand bucks but last a long time.
If there is a wedding expo in your area, you might go get as mush info as possible and see what others are charging for their packages. He also said that most video companies are connected to a still photographer because the brides have to do less shopping and can deal with only one person and write one check.
Good luck and learn, learn, learn and say goodby to weekends.
By the way, the guy putting on the expos was in a video group with us 20 years ago and when he said that he was going to give up video work and put on the expos, we chuckled at him. He runs two shows a years and grosses over a million bucks on each show.
Steve Wargo
Tempe, Arizona
It’s a dry heat!
Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut (not quite PRO) systems
Sony HVR-M25 HDV deck
2-Sony EX-1.