Calling people out of the blue is very difficult and you need to be able to handle rejection. The main problem is this: When ever anyone cold calls our office, the receptionist’s instructions are to blow them off. At most, she will allow them to send something in the mail.
The lower someone is in the food chain, the more likely they are to say “no”. You have to somehow get a bit higher. I would canvas an office building with promotional packages containing a short promo piece and a demo disc. Ask who might be in charge of marketing or instructional work. If you have to leave it, try to make an appointment later to have a ten minute visit with the proper person.
If you’re going to cold call, have a script set ready. A script set is a set of pages that you kind of read when you speak. It keeps you from rambling or forgetting to make a point. Practice on a friend.
All good sales people have a script when they’re starting out.
Cold calling scares the crap out of me.
Steve Wargo
Tempe, Arizona
It’s a dry heat!
Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut (not quite PRO) systems
Sony HVR-M25 HDV deck
2-Sony EX-1.