I produced a Pizza spot in HD a while back. They had it on their website for a while but I can’t find it right now. See eatzapizza.com We used slightly wider food shots showing complimentary items like the salad and a beverage. The beauty shot of the dough being kneeded by hand. A fly over of all the different offerings. A slice being pulled from a pie.
Ask the client this.
Why should someone choose your pizza (menu) over others?
What makes your place special?
Why them instead of a chain?
Do they have a quality guarantee?
Specials? Anchovy night? Free drinks during certain sports.
Repeat customer clubs? (Card required)
Do the owners look nice?
What would make someone leave their house and go there to dine?
Welcome to the world of “Marketing”.
Remember Mama Celeste Pizza? We did their spots for years. When we put the beautiful 25 year old grand daughter, also named Celeste, in the spots, sales jumped over 20%.
One of my biggest clients is an organization that teaches reataurant owners how to market their restaurant. It’s dog eat dog if you’ll please excuse the pun.
Show HAPPY diners but please, do not show people putting food in their mouth. Professional spots never show people eating. Bringing the food up, yes. Sticking it in their mouth? No thanks. Remember, you’re selling the dining experience, not just the food. Eating an Outback steak at home just ain’t the same.
Good Luck
Steve Wargo
Tempe, Arizona
It’s a dry heat!