Why in the world would film related prices drop unless they were too high in the first place? Just because HD is popular has nothing whatsoever to do with film costs. And, the last thing I would do is go with the low bidder on anything.
If the film industry lowers their rates because of HD, they will all start competing in a negative environment which means that they keep dropping prices to keep up with someone who is scared to death that if they don’t do it cheap, they’ll lose all of that discount business. They will soon be working more hours to make less money. At that rate, they will all be out of business in about 12 months. However, the film people that actually have a brain for business will realize that the competition in their field are dropping like flies and they will double their prices because you won’t be able to get it done anywhere else. Now that film rates have skyrocketed, us HD guys will be able to double our rates.
What will happen is that everything will be priced too high and no one can afford to do any production work and with no work, we will all go out of business and it’s all your fault.
Kodak thought that the world was going to end when digital still cameras hit the market. However, someone over there kept their business hat on and Kodak is making more money than ever. And now, the question: Did the price of photo paper drop when digital cameras took over?
Has the price of film dropped? They are coming up with film stocks that are better than ever before. If anything, it should be higher. That’s how a healthy economy works.
Steve Wargo
Tempe, Arizona
It’s a dry heat!
Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut Pro systems
Sony HVR-M25 HDV deck