Technology is moving at an amazing clip. But, (and I know I’m going to catch hell for this) I think that the business is starting to get too cheap. By this, I mean that it used to cost a lot of money to produce quality programming. The HVX200 mentioned above is higher quality than our $30,000 Sony 507 BetaCams of 20 years ago when a good edit system cost between $50K and $350K. Today, we pay $30K for the equivelant of the $350K system of yesterday. This is actually bad for business but very good for the noobies. When I needed the second 36Gigs of SCSI for my D-Vision, I had to take out a loan for $5000 – for 36 gigs!!!!. Now you get 500 gigs for $200. How can these companies survive?
The jobs are going to the cheapest bidder and a lot of it looks like crap because companies are compromising quality for a lower price. There were people who made a good living as freelence producers. They’re going away at an alarming rate.
People are always asking why they can’t get deluxe options on small cameras like the 200. Here it is: “You get what you pay for” and “You don’t get what you don’t pay for”. Panasonic’s line of HD cameras is somewhat almost free in my book and yet, there are some crybabies who want it all for free. Well, if Panasonic, Sony and everyone else starts cutting prices to get everyone’s cheap ass business, where will they be in the next five years. Ten years ago, we would not dream of shooting a professional job on anything less that a 2/3″ chip and now, 1/4″ chips??? Those F-900s and Varicam’s cost a lot of money because there is a LOT of money tied up in R&D, materials and support. And the support that goes behind those products is enormous. The majors have repair centers on both coasts. Before something can be designed, built and ready to go out the door, it’s blown away by something new. And where do all of the parts come from? Jim Jennard is finding this out as we speak. He can’t even get his first product out the door. Companies quit making circuit boards and electronics if it’s easier to make money in another industry. No profit = no product.
IMHO, as far as tape vs drives vs cards or whatever we’ll have going in five years, you need to be able to maintain the original footage and the data that goes with it. As I see it, for P2, shoot on cards and back up to large optical discs, like Blu-Ray. The 50 gig discs are out or almost out and it will 200 gigs in a short time. When P2 made it’s appearance at NAB a few years ago, (Yes, P2 existed long before the HVX200) I told Jim McGowan, the Panny rep, “This is the answer to news cameras.” And I still hold that to be true. I also said to him “When the cards get larger and cheaper, you probably won’t be able to make enough cameras to fill the demand.” I believe I was correct in that respect also. Competition is good. Low prices hurt the entire industry.
My first DV camera was an EZ-1. Ever heard of it?
SO, I guess that’s my response to the capture storage comment.
Steve Wargo
Tempe, Arizona
It’s a dry heat!
Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut Pro systems
Sony HVR-M25 HDV deck