Yep Ned, the days of people staying at a job more than 5 years is long gone and it’s a TON of work to be “top of mind” to you clients especially when they move on. I don’t want this to come out wrong, but if anyone is “hoping” that their clients come back time after time, year after year, that is foolish. Unless you constantly reach out to them (and not always in a sales role) there was never a deep relationship and they were a 1-time customer. Yes, tickling them is imperative if you want to retain them for the long haul, including when they change jobs.
The social stuff is OK (at least my competition knows what I’m up to), but personal emails, phone calls & handwritten thank you cards are critical these days even with regular clients that call me every few months. I have to give them a reason to NOT call anyone else.
There’s plenty of discussion on here about CRM (customer relationship manager, I use Salesforce.com) software and they can make you life simpler (not easy) by generating all those reminders for you; but alas, any system is only as good as the data you put in, so it can get time consuming.
Steve

