I don’t think you can market a website, you need to market how you are a benefit to a customer. There’s a lot of “we” in the text and not much “You” – you talk about you and not how you will solve my problem. People want to connect with people, not gear. Put some testimonials on there. I also think there’s simply too much – it’s overwhelming. Less is more. Do you look at your analytics to see who is hitting your site?
I get next to zero new business from my website, it’s there as confirmation that I have a website (and therefore must be a legit business) when my referrers send prospects there. And don’t forget to ask for referrals. Site is updated weekly. (Your last blog post was on Jan 21, FB March 7, tweets sketchy, YT 6 months ago) The need is to keep in constant contact with your clients and give them a reason to send people your way. Are you sending a newsletter? Thank you cards? Taking them to lunch? Give them a reason to talk about you & share with their peers. Write more-frequent blog posts to share with your clients.
I dropped off a bottle of wine & card to a regular client yesterday (this is my marketing), while there I was introduced to one of her clients that is interested in a creating a DVD. My client tells her flat out “you do not call anyone else, Steve is who you work with”. I have 4 “fans” of that caliber that promote me like that. You build fans, they don’t happen. Profit comes from repeat business. And in pure Zelin style I immediately sent her a LI invite, got her in my database & sent a follow-up email last night
So I guess my answer to your question is learn how your clients like to get your info; are they on FB, LI, Twitter, newsletter – send them content regularly in the form and place they like to get it and WHEN they are most apt to see it. You can no longer expect people to find your site. Posting at 11am when it’s convenient for you may not be the best time if the majority of your clients/prospects are checking social & email at 3:30pm. Make your name “Top of mind” when they think of production. Find ways to cut through the clutter.
Steve

