Simon Ubsdell
6
COW Coins
Forum Replies Created
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[Charlie Austin] “Would that make everyone here happy? I’m gonna say no.
“I’m not difficult – I just want the things that I want, and I don’t give a damn about the stuff that other people want that I don’t want! What’s unreasonable about that?
Simon Ubsdell
tokyo-uk.com -
[Oliver Peters] “According to Apple’s info, 65% of FCP X users use it for making their final titles. 3D text templates were added to enhance the process for these users. It’s actually pretty sweet for editors (think local market retail, for example) who want a bit of glitz built in.”
Yes, indeed. I suspect these guys will be graduating to 3D Text straight away:
https://www.youtube.com/watch?v=wnbTem-8q8U
Just to, you know, keep it classy.
Simon Ubsdell
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[Aindreas Gallagher] “I think that has to be the craziest headline feature for an occasionally moribund professional editing software development team ever seen. it nearly feels perverse.”
Ron Brinkmann’s words still ring true in this context:
“And the features that high end customers need are often very very unsexy. They don’t look particularly good in a demo. See, here’s the thing with how features happen at Apple to a great extent – product development is often driven by how well things can be demoed. Maybe not explicitly – nobody ever told me to only design features that demoed well – but the nature of the organization effectively makes it work out that way. Because a lot of decisions about product direction make their way very far up the management hierarchy …. And so the first question that comes up is ‘how are we going to show this feature within the company?’ All the mid-level managers know that they’re going to have a limited window of time to convey what makes a product or a feature special to their bosses. So they either 1) make a sexy demo or 2) spend a lot of time trying to explain why some customer feels that some obscure feature is worth implementing. Guess which strategy works best?”
Simon Ubsdell
tokyo-uk.com -
[Charlie Austin] “Because you can’t take a pretty picture of the performance improvements which were done. Or the enhanced FxPlug and fcpxml functionality. That stuff alone is worth the full dot release number.”
Great to see that Apple have finally given us …
Playhead Sync Replace Edit
Gang Sync
Multiple persistent timecode displays (that actually show you the right TC most of the time)
Relinking to sources with different start TC, lengths, track configuration, etc.
I knew they’d get there eventually – even if it has taken four years.
Simon Ubsdell
tokyo-uk.com -
[Walter Soyka] “With good-looking 3D type easy to do, it will be done everywhere.”
What should also be mentioned here, it that Apple in typical fashion have killed off the market for a high quality third party application in mObject. Because they always take such good care of third party developers …
Simon Ubsdell
tokyo-uk.com -
[Aindreas Gallagher] “How is it that the major top line feature of a full dot release is a livetype style crazy 3D type renderer?”
Indeed. What kind of sad has-been still thinks that 3D text is the cool happening thing?
Or are Apple finally announcing that the done-to-death flat aesthetic is a thing of the past and we can all happily go back to the nineties?
Simon Ubsdell
tokyo-uk.com -
Agreed.
As Jeremy said, this was almost the post that could close down the COW forever.
Which I’m pretty sure was not what Tim had in mind.
Simon Ubsdell
tokyo-uk.com -
Fascinating post.
But why has no-one yet mentioned Roland Barthes (let alone Derrida) here?
Simon Ubsdell
tokyo-uk.com -