[James Ewart] “Who am I to tell them they are wrong?”
I wouldn’t tell them they are wrong. I would tell them they work in a niche market where Avid is focused and strong. If you want to make a living in that niche, you better know Avid (and probably Premiere these days). But there is a huge world of visual storytelling going on out there that doesn’t use one particular product. That’s the bigger market. Not as visible to be sure, but a huge market.
[James Ewart] “Most of the best work is being cut with Avid still. “
Depends on your definition of “best work”. What percentage of that work can be considered “good”? Just for a good debate, one could also say that the vast majority of commercials are conceptual crap (I also cut them for a living). Broadcast TV is almost unwatchable these days, being mostly reality, bad “comedy” or cop dramas. One has to comb through Netflix pretty good to find a well done movie. People are “cutting the cord” faster and faster to get only what they want. One could say this, correct? So where does that leave us? Avid cuts mostly crap? Is that inspirational marketing? I have never looked at the credits of a good movie to see what system is was cut on. Who cares? It’s the cutter, not the box (for the millionth time!). 🙂
IMHO, without coffee… 🙂
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter