Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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…and you did the normal pref trash, etc?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
I just hit the down arrow key to move to the next clip.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Michael Gissing] “they really did have to look at a different model.
“When do you think the first price increases will be, if that has not happened already?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Looks fantastic, Noah!
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Tom Sefton] “However, with high res raw footage it just hasn’t performed as well for us as premiere has. It slows down.”
It’s funny. I had the exact experience in a Premiere job (CS6). Cutting a bunch of Epic 5k and Premiere could not keep up with me. I would move around the timeline and get these “accessing media” dialogue (something like that. It was a while ago). Frustrating. Running Premiere with that footage, it always felt like a big crash was coming. I hit command-S after every change I made just to be sure. A thoroughly underwhelming experience.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Tim Wilson] “Plenty of other folks on this thread have made the point that Avid’s market share in its key niche is going UP. Not going down. Going UP.”
How is this quantified?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Neil Goodman] “Im amazed at how many people are rooting for their demise.”
Not rooting for a demise but just seeing what’s happening outside of film and broadcast. I used to make a ton of money sitting behind a Media Composer. Now there are none to sit behind. I have not had a paying MC job in over 3 years. Maybe four. But I have been busy all the same.
As far as the Orad acquisition, there were rumblings both in and outside of Avid that was merely cover for poor Q4 2014 results. Not sure about the logic there, but those were the rumbles.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] ” there are a few cases I know of in the US that went Premiere Pro to create TV shows and have since shift to Avid because of hassles they encountered in a multiuser environment.”
But, there are many many more facilities that shifted to Premier and now X that have never looked back at Avid.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Avid has been losing market share for years now, but they are firmly entrenched still in film and broadcast (although a family member of mine who works NFL games for CBS as well as other high profile sporting events told me that the CBS trucks now have Avid, Premiere and, you guessed it, FCPX).
What’s mind-boggling to me is the delusion that management team has about Avid’s position in the marketplace. Horrible Q2 results but raise the full year outlook? You have to realise that Louie Hernandez is more a turnaround and sell guy versus a leader in the industry. IMHO, I don’t think he has any interest in Avid regaining it’s lofty position. It’s more “let’s crank out the good news as much as we can” and hope no one notices. Kind of sad to watch, actually. I used to do a ton of Media Composer work and now I can’t find one to rent in our region.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Interesting. I just forwarded this to the director and several faculty at our school. It’s one of the reasons we have shifted our focus away from “ads” and more towards a total experience design idea for clients. Thanks.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter