Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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[Andrew Kimery] “Because it’s feature incomplete but you want to nudge people towards it.”
No. The fact is that nudging people towards it makes a company continue to develop two products. One of the historical problems with Avid development was their insistence to upgrade older versions of the product while trying to convince people to buy the new version. Made no sense at all. Once a new version is released, any development of older versions should cease. So, you can introduce X and still sell 7 for a while, but make it clear there will be no further investment in the development of 7 after X is released. And in reality, that’s what happened.
[Andrew Kimery] “Adobe basically does that w/it’s subscription model”
Do tell. I just upgraded my CC and it overwrote the older software versions.
[Andrew Kimery] “Apple did the same thing with iMovie ’08 and iMovie HD.”
Talk to Symphony users when Avid announced that DS would be it’s HD solution. Talk about a “backstroke” after that!
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Andrew Kimery] “So you could officially stop selling 7 at the drop of a hat w/o pissing off a boatload of customers so bad that you have to start selling 7 again, but the damage was already done. “
You are missing the point. I am not saying stop selling 7, but why would you give a version of 7 to everyone who buys X? I mean, would Adobe do that now? Avid? “here is our new software, and if you buy it, you get a free version of the old software”. Terrible. You introduce the new software and phase out the old. Of course the new software has to be better than the mid-beta crap that was X at its first release. But to give an old version when you buy the new version is just a bad idea.
[Andrew Kimery] “Randy lived through this once with the iMovie ’08 redesign, launch and backlash and he was keen to not make the same mistake twice.”
I have all the respect in the world for Randy. I make my salary on his work. But the idea above is simply not good business. The key is to have a product that is ready to replace the old product before release. X was not.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Herb Sevush] “and every time you bought a copy of X you got a copy of 7. “
Sorry, but this makes no sense. Why in the hell would you do that?
[Herb Sevush] “He said “Yeah, let’s get out and fund this thing, let’s make sure we get on top of this thing, move quickly with releases…” and he finished by asking: “Do you believe in this?” I said “Yes.” He said “then I do too.”””
Hopefully the same sentiment exists.
This is the more interesting quote: ” I absolutely believed it and still do believe it was the right thing to do: that Final Cut X is a better editor than Final Cut 7 was. It’s more popular, it’s bringing more people into editing than ever were before. People who have never used an editor before find Final Cut X much easier to learn than Final Cut 7.”
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] “Did you sign in first to your CC account using the CC desktop app? Then did you run the update from the CC menu?
“Exactly. It showed me all my apps that had an update waiting.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
One other oddity. Since Premiere is not my heavy lifting editor, I downloaded and installed the update. As usual, I am required to sign in on my account. However, when I select the sign in option it takes to to a free trial page and says no subscription was found with my Adobe ID, which it just showed me on the page before. Could be local, operator error but if you use Adobe as your main editor, you might want to check this out first before installing the upgrade. Or is this normal?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Here is the link if anyone is interested:
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Michael Hancock] “Proxy editing has been brought to Premiere!
“Way to catch up, Adobe!
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[John Young] ” I still use FCPX a lot for smaller personal projects, but for our “professional” work, we’ve settled on Premiere. “
Funny. I went exactly the opposite. Premiere only when a facility does not have X. Luckily, the shop where I have done most of my “out of office ” editing carries all three of the A’s and allows the editor to make his/her choice.
[John Young] “Timecode overlays with source timecode (and other metadata”
This would be nice, yes. But nothing on your list is a game-changer, IMHO. To each his/her own. For $600 bucks a year, I would sure as hell expect Premiere to be updated incrementally.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[David Mathis] “Guess it is time for Plan B to be put in place.
“And here I am trying to think of what one big thing the next release might include that I just have to have or else! 😉
Can’t think of it….
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Herb Sevush] “You put a premium on storing edit “decisions” before you begin to edit.”
I agree with Bill here, if I am correct in understanding his workflow.
I do a lot of detail work using keywords and favorites before one edit is made (doing that right now). As I do this, ideas come to mind, possible scene flows, etc. Once that process is done, call it “edit decisions before you begin to edit” if you will, I use the E key and append the sh** out of my selected cuts to the timeline to get a very rough storyline. Then the fine tuning happens. This is pretty much the workflow I have used with any NLE, but X makes it more efficient (for me). I am not sure what delaying these ideas in todays NLE world brings to the table.
I don’t sit there looking at an empty timeline and wait for inspiration. The inspiration comes out of the work, and for me, that starts right at the beginning.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter