Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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Trying to imagine a non-video person stumbling onto this thread and saying “what the hell….”!
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Tim Wilson] ” Given that this is the boldest we’ve seen Avid in years, and that they’re actually delivering on these ambitious plans — well, maybe, just maybe, the layoffs have been doing exactly what layoffs are intended to do: cut overhead, focus effort, and streamline efficient delivery of products to market.”
Wow. I disagree with a lot of what you say, but respect your opinion greatly. However, I see the company in a bad place, catering to the same niche market and losing it’s identity elsewhere…and maybe Avid doesn’t care about “elsewhere”, but only it’s current niche it dominates. But what I see from outside the film or long-form broadcast market, is that Avid simply isn’t in, or is minor player in, the conversation. But that’s just my opinion and view
But here is a threat from the Avid-L that went up yesterday about more layoffs. Nothing ground-shaking but for the last post by Terry Curran, who had permission to post it:
https://groups.yahoo.com/neo/groups/Avid-L2/conversations/topics/129057
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[David Roth Weiss] “David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.
“It’s ok, Charlie. David is still mourning the Model-T…
😉
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Tim Wilson] “Avid development is on a huge roll right now. Did you really check out Avid’s NAB stories? Hugely ambitious, with a scope all-but-unmatched in a year of largely incremental announcements elsewhere”
That’s the problem, Tim. Avid is getting hammered for what many see as unrealistic goals based on the overall market and it’s marketshare. I really don’t think they have a vision of what the “restructured” Avid is going to look like in 2017. What is this “huge development” roll going to do right now? I mean, the PR department is pretty good because we see all these releases about what film was cut on Avid and that some community college in Connecticut just bought a storage system, but what is the goal in realistic terms?
They are losing money, taking on debt and still have another employee adjustment supposedly coming this week. Oh, and how about a forced furlough at the end of a financial quarter for upper ranks and a “suggested” furlough for lower ranks just to show their loyalty to the company just for yucks? All the while paying tens of millions of dollars out in upper management bonuses (and their CFO quit in April or sometime recently).
I made a good living on Avid up until about a decade ago when it started to become harder to find a system to use. I like the product with friends still working at Avid, but I am with Bob in that I think the company is rotten at many places at the top. It just feels like a “break up and sell” policy happening. Just my own humble opinion. It’s gotta be a shitty place to work right now and if I am Adobe or BMD, I am doing what it takes to pick off the best and brightest left over there.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Late 2013 Mac Pro for road and home. Henge docking system for home setup, same computer. Apple 24″ LED Cinema Display. Pegasus R6 12tb raid array.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Charlie Austin] “Discuss. Or not… :-)”
Non-Linear Universe Debates.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Bill Davis] “X was plenty good enough on day one to change the trajectory of my whole professional practice.
“I saw plenty of potential on day one…but I kept my work on 7 for a good long time.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Walter Soyka] ” Imagine what DS could have been if it had gotten the attention and resources it needed.
“Tell me about it!
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Bill Davis] “Remember, the whole world all got the exact same information about X at the exact same time.
“And in my opinion (and mine only) X was not ready for the whole world at it’s release. Not dissing X as a software or new concept (it is my workhorse now at the same rate as any other software) but its’ release was a big CF. But even then I saw some really cool things about X. I remember e-mailing my friends working at Avid saying “you better keep an eye on this thing. It’s not ready now, but don’t ignore it…” I think I posted that on the Avid Forums as well.
I don’t know about you all, but I have done a fair bit of beta testing in my career for DS (softimage and Avid) and Media Composer. Those of you who have beta tested know the levels of beta, gold candidates and release candidates. I felt X was a mid beta with so many features missing (from 7) and things not working. So yes, Apple made some big mistakes in EOL’ing a proven software solution and then trying to force a half-baked replacement on us. Free version of 7 with every purchase of X? No, that is a silly idea. But keep selling FCP7 for a year or so while rolling out X would have been a better choice. Maybe better beta test pool? I don’t know…
As for Randy, I respect the hell out of him and I am not dissing his software. I make a living with it and I am thankful he put all the work in that he did. But I do feel it is fine to ask questions about the history of the software and why things were released the way they were. Seems like a fair question to me…of course IMHO….
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Walter Soyka] “of finishing features still missing from FCP X at launch,”
This is the problem that Apple had; X was not ready for release when it was released. Had it been, this thread might be irrelevant.
[Walter Soyka] “Why ship 7 with X? Remember the original premise for FCP X’s spiritual predecessor, iMovie ’08:”
Once again, had Apple “baked” X to a point where it was ready for release, any idea of shipping X with a version of 7 makes no sense. Is 7 a feeder for X? Is X a feeder for 7?
What I would like to see from that interview is why X was released in the shape it was in. It was mid-beta at best. Can Randy explain that to us?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter