[andy patterson] “Did I say Adobe wants revenue loss?”
In essence, you did. Maybe not “want” but your idea will do the same. No company “wants” a revenue decrease unless it is offset by a greater expense decrease. By saying cut your prices by 50% +, you certainly are talking about a revenue loss. No way around it unless you see a vast increase in sales volume at the lower cost (or slash expenses, a la Avid).
[andy patterson] “If DR and Fusion start to increase the user base by 15% each month and the PP and AE user base decreases by 12% each month”
This is a bit of “the sky is falling”. Resolve has a long way to go to be accepted as an editing platform and they have to overcome entrenched user-bases from Apple, Avid and Adobe. Plus Adobe is playing at the enterprise level and that sector will simply not turn on a dime to change products. Adobe has time to craft a counter-strategy.
What I would find interesting is if Adobe takes a “Sling TV Model” where they can offer the 5 core products that most folks use (PS, AE, Pr, IL and Aud for example) for let’s say $25 a month and then allow you to buy other CC products a la carte. Could they sustain their current revenue?
[andy patterson] “You have heard about competition haven’t you? “
uh, yeah. But thanks for reminding me.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter