Andy –
Just curious to know that if a client of yours asked you to cut your rate by well more than half because they thought you were making too much profit, would you agree to do that? Probably not. So why would Adobe? A publicly held company like Adobe is not going to simply give up huge revenue.
I think you will see the rate increase in the future, not decrease. Probably small tick up. Or, what I would like to see, Adobe might consider offering an a la carte option for CC. Say $25/month for any five products in the cloud.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter