Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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[Robin S. Kurz] “It’s not just you.”
Agreed. Sadly I have started going to other sources for answers to real NLE questions as I want to avoid the “static” on this site. Still entertaining, but much less informative. My humble opinion only.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Jacqueline Nauman] “Didn’t know it was a debate.”
It’s not. Just some old die-hards over there still wishing for FCP8! 😉
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
Interesting. Would be interesting to have this technology on a set during a shoot.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Walter Soyka] “Does that make him the Ultimate Forum Champion?
“Perhaps he and Tim can have one final “Who Can Write the Longest Post” battle for all the marbles? 😉
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
It’s fiber. It’s Sophos anti-virus software and we think we have the exclusion set up but then it reverts. I will send this on, however. Thanks.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
We are already on it. Just poking around to see if anyone else has hit this wall.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[andy patterson] “Why would you grade all the footage if some of it might not make it to the final edit?
“Read my post. Grade, as in favorites, reject, keyword. Giving a “grade” to each shot, not color grading.
[andy patterson] “No one just drops everything in the timeline. “
I was referring to the “13 hour timeline” of an earlier post. I would never do that. I never liked string-outs anyway.
[andy patterson] “Shouldn’t you show them your method but at the same time let them know there might be a more efficient way of working?”
Been at this for 36 years. I have tried a lot of strategies. They can discover that if need be. But I find my way the most efficient way I have tried, so that’s what I teach.
[andy patterson] ” I think an editing contest would help to find out what techniques and methods actually work best. Remember many people thought Chinese Kong-Fu was the best form of martial arts until the UFC proved that to be false.”
I have no idea what you are talking about. It’s like having artists having a “painting contest”.
[andy patterson] “Once again I think FCPX is a good program but I think even people using FCPX will have a different method to their madness.”
My method has nothing to do with FCPX. I did the same thing in Avid, FCPLegacy, DS and Premiere.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
I do the “combo-platter”. I log, grade (as in favorite, keyword, etc) all footage before starting, then throw all the favorites on the timeline and start “sculpting” from there. By going though the footage first, I start putting the story together in my head before any edits are done. I also might find that one clip that screams to be the first or final shot in the program. Or a look, or a laugh…I would rather find it then, than waiting to discover it on a long timeline.
I teach my students this way: get to know your material by logging and grading, then get something on the timeline and start working with it. The inspiration comes from the work, not sitting there staring at an empty timeline waiting for some great idea to pop into your head. Work the “clay” and see what shape it forms….but get to know your clay first! Its really fun to find a story in the material that the client never knew they even had in the can.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Tim Wilson] “Take stock out of the picture. NOW what’s wrong with Avid? Nothing that can’t be fixed.
“You can’t. The company runs on the price of the stock. You just can’t do that.
[Tim Wilson] “They’re publicly taking input on feature requests, publishing the results, and holding themselves accountable for future outcomes. Apple sure ain’t. That’s not about money.”
Pardon my french, but this is bulls**t. This is PR. It’s about money. You think Louie Hernandez is doing this for the good of Avid editors in LA? No way. He is in it for the stock price (btw, he sold about 9,000 shares recently). It’s rosy to say that it’s all about customer engagement, but it’s not, It’s about ROI for the investors.
[Tim Wilson] “Avid is hosting advisory boards with customer-selected representatives from every major market the company serves.”
If you talk to some of those members, this too is not as rosy as it seems.
[Tim Wilson] “having made more from investing than”
Excellent! Avid was one?
[Tim Wilson] “Besides, if we were choosing NLEs by stock performance, we’d all be using Premiere Pro.”
I never said that. I was referring to Olivers statement about Adobe in a financial magazine. Pick an NLE that works and hope the company sticks with it.
[Tim Wilson] “Avid’s customers are saying that Avid is doing better than the market says.”
As well they should and hope but that does not mean alot if the numbers aren’t there. The real deal is in the numbers.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] “In the TV, film, and even commercial world, Avid dominance is still pretty strong – especially in the major markets.”
They certainly have a loyal following but with the stock price at near historic lows, one can’t say all is rosy in Avid-land (I still own Avid stock so I can bi**h about this). At least in my neck of the woods, Avid is a non-player. Barely gets a “participation award” in the market. I don’t think you can reveal the heath of a company based on a Vegas rah-rah user-group meeting. Any company. Financial data tell the story.
Maybe Media Central? For that certain niche, maybe. Article on Motley Fool about that: https://www.fool.com/investing/2017/05/11/why-avid-technology-inc-stock-gained-20-in-april.aspx
More on Q1 financials: https://www.bloomberg.com/press-releases/2017-05-10/avid-technology-announces-q1-2017-results-and-issues-q2-2017-guidance
Avid went public for a reason, just like Quantel, and there are rules you need to play by, like it or not. They make good products so the investors in the company to get a return and revenues grow. Same with Adobe, same with Apple. Quantel, now private, can afford, and even revel, in being really really niche. Perhaps that would be a good future for Avid? Unknown, but it will be interesting to watch.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter