Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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[Shawn Miller] ” I care that AE doesn’t natively support DEEP EXR or cryptomatte and that Premiere doesn’t support compressed cDNG”
And why is that? Perhaps because they need to develop so many products? Hmmm…
The point is to get people thinking and reconsider their thought process. Then connect with the user on a common theme. Personally, I could care less about Deep EXR or cDNG, but hey, maybe that’s because Adobe is stretched so thin they can’t support it? Those bastards! ????
Marketing is not about a feature set, rather a thought process and connection. Anyway, just a bit of static to consider on a rainy day….
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
I am buying a handful of Adobe shares right now…that should stop them! ????
Seriously, I think Avid has a marketing opportunity to counter-punch the cloud. First it has to admit they have lost some customers to CC. Then take a direct shot at Premiere. There is so much in the CC that I will never use, but we pay monthly to help develop those programs. And then we wonder why Premiere hasn’t fixed bugs over the course of several versions.
If I am Avid marketing, I am like, “psst, hey, Premiere users, see all those softwares you pay for and never use? Now, ever wonder why Premiere is so buggy? Put two and two together. You are paying money to develop software you will never use. At Avid, we know who you are and what you need. You are a storyteller, and editor, a maker of magic. At Avid, your subscription goes to the development Media Composer and Pro-Tools. That’s it. Not some cartoon software, but software that is solid, bug free and makes you a better storyteller. You can pick: pay for stuff you never use and suffer the bugs or come back to a company focused on you as a storyteller….”
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Tim Wilson] ” but I would be truly distressed if anybody was under the impression that the goal here is anything resembling product or technology support”
One would think that a group of professionals might offer up some insight. And putting the FCPX name on it skews it a bit. There is no longer a debate over X. Period But it’s your COW, to do as you wish! This forum has been great in that I now have a list of folks to contact direct.
Like I said, I enjoy the banter but go elsewhere for answers. As I said to Andrew, I get better Premiere answers here than over at the Premiere basics forum. So if I want them, I put up with the static…just my humble opine and mine only.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Andrew Kimery] ”
Maybe I’m misunderstanding what you mean by ‘real NLE questions’, but aren’t the program-specific forums on the COW the best place to ask those questions?”This forum gets more answers! Even for Premiere I can get better answers here. So, if I put up with the static, I get better answers.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] “And as I recall, the original DS (before Avid) was at least $80K without storage. Remember, that at the time, a decent online bay with decks, CG, and DVE was a $500K-$1M investment. So paying $100K for a Media Composer wasn’t unrealistic.”
Back then, it didn’t matter if you were a good editor or not, but how large your credit line was. When FCP-L came out I can remember the howls from Avid shops and editors saying “it’s so cheap now every college student can be an editor”. My response was “just be a better editor and your clients will stay with you.”. How many linear shops went under because they had to compete with NLE shops while still under the weight of loans on linear bays. I worked for one that we had to take voluntarily through re-org. Basically we had dead-money on Henry’s and Hals that no one wanted to use anymore. DS killed alot of that market in our company.
We also heard those same howls from linear editors who were threatened (and some extinguished) by Avid and EMC. I remember cutting a show on Avid for NASA at a studio in a public TV station. I was moving stuff around, un-doing, quickly saving version….all the advantages that an NLE brings to the table. This was the first Avid in the area and I had a bit of a crowd around me watching. So after all that, I had actually had to render out a dissolve and an older editor/engineer (because sometimes they were the same person) sniffed and said “give me a switcher and a T-bar and I could have done that in real time…” and walked off. Head in the sand…and now we have Resolve for free. The race to the bottom is over.
But I digress…what were we talking about again? 😉
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] “ut Avid was never the only game (EMC, Lightworks, Media 100, Quantel, etc.) – it was just the one that succeeded.
“Fair enough. But as an ex-EMC user, the only real move back at the time was to Avid. And to pay the six figure price for their turnkey solution.
[Oliver Peters] “I also found many within the company that were incredibly helpful”
There are still a couple hanging on. At least until the next round of layoffs….
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] “It really begs the question, why do so many FCPX users really hate Avid and Avid users?”
I don’t think this is true at all. Especially not “Avid users”. There are passions on each side, some more passionate than others. It’s a natural result of having a forum open to all “debates” and all topics. It’s like our version of the bar scene in the original Star Wars move.
Personally, I feel a lot of animosity towards Avid is it’s stance that “if you want to be a ‘pro’ you have to use Avid and many “pros” (including myself) laugh that off as totally false and arrogant. And those of us who have been in the business for over 20 years and dealt with Avid’s corporate arrogance back when it WAS the only game around feel no sense of sympathy to its’ current situation.
I hold my dissatisfaction at Avid mainly over the DS debacle. Those companies (like the one I worked for at the time) that invested hundreds of thousands of dollars in the product just to be killed off (mostly because of the fact that it wasn’t enough like Media Composer) hold no love for Avid Technologies. So those folks who say “well, be careful, Apple may just kill FCPX like the did FCPL”, talk to me about having two DS stations in my two regional shops (our entire company had over a half dozen) and going from an amazing company like Softimage to Avid, to being promised that DS will be THE HD solution for Avid (whoops, Symphony users then had a sh**) to “there will be full support for DS” to killing the product. Like I said, my sympathies are limited. And now I am sure a lot of ex-Symphony users feel the same way.
I have no issue with Avid editors. I was one, I still have the product “just in case” and I still own a few shares of Avid stock (just for morbid curiosity). And if Avid makes some sort of comeback in the non-niche markets, I will use it again.
[Oliver Peters] ” We’d all be better off if everyone could dial back on the rhetoric.”
This I can agree with. There are some who love to stir the debate pot (looking at you, Oliver! ☺ ) and that just ramps things up…
Oh yeah, Avid|First….
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Simon Ubsdell] “For me the static, the spin-of conversations about anything and everything, are every bit as fascinating”
No apologies needed. I still contribute here and love a good debate, but when I need real answers, I go to other sources (and it might be another COW forum). Nor harm, no foul. I just feel the signal to noise ratio is leaning more towards noise.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Scott Witthaus] “is a desperate attempt to be relevant in non-broadcast niche markets. “
*non-broadcast markets, not non-broadcast niche markets*. Can we not edit posts anymore?
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Neil Goodman] “Yes I do live in Southern California and yes the company I work for use’s Avid. Whats your point? “
I think the point is that SoCal and it’s market is niche. So trying to impress what is happening in SoCal on the rest of the visual storytelling market is not a good idea.
[Neil Goodman] “I apologize for choosing to base my career in a major market. I wont let it happen again.”
Don’t apologize. You work in the highest profile market in the world. I congratulate you. But see the comment above.
[Neil Goodman] “Just because you dont live in a market where Avid still thrives, doesn’t mean it doesn’t exist.
“That’s the problem Avid faces. Outside those niche markets, Avid is starting “not to exist”. Media Composer First (in my humble opinion) is a desperate attempt to be relevant in non-broadcast niche markets. They release this product and the stock drops over 2% that day.
Avid would have more success by bundling MC First on every Chromebook and educational HP/Dell rather than trying to give it away on it’s own. Again, my humble opine only.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter