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Activity Forums Creative Community Conversations Somewhat OT: Why Adobe Can’t be Stopped

  • Somewhat OT: Why Adobe Can’t be Stopped

    Posted by Jason Watson on July 5, 2017 at 2:02 pm

    Without intending to get into the merits/demerits of Adobe CC, I noticed a couple of interesting posts on Seeking Alpha right around when Adobe released its Q2 2017 financials:

    Why Adobe Can’t be Stopped: https://bit.ly/2tgDdWE

    Does Adobe have Competition? Not Really: https://bit.ly/2tgV53H

    The first article sees millennials as helping to drive Adobe’s current dominance with the CC model, noting in particular that millennials have a penchant for subscription-based services, citing 70% utilizing a product subscription and 89% a service subscription like Netflix or Spotify.

    The second article argues that while Adobe certainly has competition on the individual product-to-product level, its current advantage lies at least partially in that no one can compete at the level of the complete package.

    I’m curious about your thoughts. Do these insights have any consonance with your experience or the experience of your colleagues?

    Bill Davis replied 6 years, 10 months ago 16 Members · 46 Replies
  • 46 Replies
  • Steve Connor

    July 5, 2017 at 2:11 pm

    Would like to read the articles but you have to register to finish them!

    I think the basic premise is probably correct, no-one can get near the complete package that Adobe offers and to be honest I actually think it’s very good value.

  • Oliver Peters

    July 5, 2017 at 2:59 pm

    Cue Bill ☺

    – Oliver

    Oliver Peters Post Production Services, LLC
    Orlando, FL
    http://www.oliverpeters.com

  • Noah Kadner

    July 5, 2017 at 4:08 pm

    Dumb question: why does Adobe need to be stopped? Competition is fantastic.

    Noah

    FCPWORKS – FCPX Workflow
    FCP Exchange – FCPX Workshops
    XinTwo – FCPX Training

  • Brian Seegmiller

    July 5, 2017 at 4:19 pm

    I would like to see the break down of how many users use Premiere Pro/AE not the other apps that are not necessarily related to video. The problem is I don’t think you can.

  • Noah Kadner

    July 5, 2017 at 6:02 pm

    [Brian Seegmiller] “I would like to see the break down of how many users use Premiere Pro/AE not the other apps that are not necessarily related to video. The problem is I don’t think you can.”

    Same reason why you can’t just buy the shrimp on a buffet. The winners subsidize the losers…

    Noah

    FCPWORKS – FCPX Workflow
    FCP Exchange – FCPX Workshops
    XinTwo – FCPX Training

  • Andrew Kimery

    July 5, 2017 at 6:15 pm

    [Noah Kadner] “Dumb question: why does Adobe need to be stopped? Competition is fantastic.”

    For the same reason that some people think Avid needs to die…? I dunno…

    I agree that competition is always welcomed. Any company gaining a strangle hold becomes a tenuous situation because customers end up relying on the benevolence of the company.

  • Oliver Peters

    July 5, 2017 at 6:49 pm

    [Brian Seegmiller] “I would like to see the break down of how many users use Premiere Pro/AE not the other apps”

    I imagine Adobe might know internally. Certainly they do know how many people have installed any given app. Of course, there are other subscriptions that aren’t full CC.

    – Oliver

    Oliver Peters Post Production Services, LLC
    Orlando, FL
    http://www.oliverpeters.com

  • Andy Patterson

    July 5, 2017 at 6:51 pm

    [Brian Seegmiller] “I would like to see the break down of how many users use Premiere Pro/AE not the other apps that are not necessarily related to video. The problem is I don’t think you can.”

    For graphic design Adobe is top dog. It is the video editing market that is very very competitive right now. Adobe’s Creative Cloud is not super expensive but competition might make Adobe make a few changes to the CC paradigm. The Premiere Pro upgrades at NAB 2017 were not that great. I do think Adobe will have something much better for NAB 2018 but who knows for sure?

  • Noah Kadner

    July 5, 2017 at 7:28 pm

    [Andrew Kimery] “Any company gaining a strangle hold becomes a tenuous situation because customers end up relying on the benevolence of the company.”

    Are you saying that’s the case with Adobe? I see little in their lineup I can’t get elsewhere should I be so inclined.

    Noah

    FCPWORKS – FCPX Workflow
    FCP Exchange – FCPX Workshops
    XinTwo – FCPX Training

  • Jason Watson

    July 5, 2017 at 7:31 pm

    I agree that the video editing world is competitive; however, with 34% Creative revenue growth year-over year, I doubt Adobe will make significant changes to the CC paradigm. Additionally, according to their Q2 earnings call, single-app Premiere Pro subscriptions experienced a 49% growth year over year, and while they don’t give out hard numbers, they see it as a good base for full subscription conversions going forward (or so they say in the earnings call).

    As far as numbers go, I’d be interested in the single-app to full subscription conversion rate, and which single apps make the better gateway as far as Adobe is concerned. Given how multi-disciplinary those in video often have to be, I’d guess Premiere is a pretty decent entry for them into CC.

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