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Somewhat OT: Why Adobe Can’t be Stopped
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[Noah Kadner] “Are you saying that’s the case with Adobe?”
Not really, just a general comment.
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I am buying a handful of Adobe shares right now…that should stop them! ????
Seriously, I think Avid has a marketing opportunity to counter-punch the cloud. First it has to admit they have lost some customers to CC. Then take a direct shot at Premiere. There is so much in the CC that I will never use, but we pay monthly to help develop those programs. And then we wonder why Premiere hasn’t fixed bugs over the course of several versions.
If I am Avid marketing, I am like, “psst, hey, Premiere users, see all those softwares you pay for and never use? Now, ever wonder why Premiere is so buggy? Put two and two together. You are paying money to develop software you will never use. At Avid, we know who you are and what you need. You are a storyteller, and editor, a maker of magic. At Avid, your subscription goes to the development Media Composer and Pro-Tools. That’s it. Not some cartoon software, but software that is solid, bug free and makes you a better storyteller. You can pick: pay for stuff you never use and suffer the bugs or come back to a company focused on you as a storyteller….”
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Scott Witthaus] “If I am Avid marketing, I am like, “psst, hey, Premiere users, see all those softwares you pay for and never use? Now, ever wonder why Premiere is so buggy? Put two and two together. You are paying money to develop software you will never use. At Avid, we know who you are and what you need. You are a storyteller, and editor, a maker of magic. At Avid, your subscription goes to the development Media Composer and Pro-Tools. That’s it. Not some cartoon software, but software that is solid, bug free and makes you a better storyteller. You can pick: pay for stuff you never use and suffer the bugs or come back to a company focused on you as a storyteller….””
I don’t think most users care when they’re subsidizing applications that they don’t use. I care that AE doesn’t natively support DEEP EXR or cryptomatte and that Premiere doesn’t support compressed cDNG, but Avid or anyone else telling me that Premiere is buggy because my subscription pays for Muse, does nothing to encourage me to switch.
Shawn
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[Shawn Miller] ” I care that AE doesn’t natively support DEEP EXR or cryptomatte and that Premiere doesn’t support compressed cDNG”
And why is that? Perhaps because they need to develop so many products? Hmmm…
The point is to get people thinking and reconsider their thought process. Then connect with the user on a common theme. Personally, I could care less about Deep EXR or cDNG, but hey, maybe that’s because Adobe is stretched so thin they can’t support it? Those bastards! ????
Marketing is not about a feature set, rather a thought process and connection. Anyway, just a bit of static to consider on a rainy day….
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Scott Witthaus] “[Shawn Miller] ” I care that AE doesn’t natively support DEEP EXR or cryptomatte and that Premiere doesn’t support compressed cDNG”
And why is that? Perhaps because they need to develop so many products? Hmmm…”
Who knows, then again, Avid doesn’t have a product that supports these formats either.
[Scott Witthaus] “The point is to get people thinking and reconsider their thought process. Then connect with the user on a common theme.”
Sure… but this would only be effective for Premiere Pro users who are constantly having issues. I personally haven’t encountered very many bugs with Adobe products, so it doesn’t resonate with me. I would be surprised if Premiere in particular was so unstable that a significant segment of the base was looking to jump to another system.
[Scott Witthaus] “Personally, I could care less about Deep EXR or cDNG, but hey, maybe that’s because Adobe is stretched so thin they can’t support it? Those bastards! ????”
You have to say the same thing about Apple then. Unless Motion or FCPX now supports deep EXR and compressed cinema DNG. ☺
[Scott Witthaus] “Marketing is not about a feature set, rather a thought process and connection.”
I don’t think it’s that simple – no matter how I feel about Apple (for example), Motion doesn’t have the feature set I require for my daily work. How then, would you (as Apple) engage with someone like me… how should Avid? What thought process and connection could you get me to engage, in order to get me to switch? ☺
Shawn
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What are they afraid of by releasing those numbers?
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[Brian Seegmiller] “What are they afraid of by releasing those numbers?”
Couldn’t say specifically, but probably the same reason Apple only gives revenue numbers for the following catagories iPhone, iPad, Mac, Services and Other. I don’t think Blackmagic gives out any numbers at all. Seems companies only want to give out the minimal amount of information. Can’t really say I’m surprised as you don’t want accidentally give an advantage/insight for the competition or say something that might spook investors that don’t really know the ins/outs of the business they’ve invested in.
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They missed the word ‘Photoshop’ from the headlines.
28 years on: The public have a new verb to use in everyday conversation: “Why don’t you just Photoshop it?”
Adobe are proud that Premiere is 25 years old (Version 1 was ©1991?). But people don’t say “Why don’t you just Premiere it?” They never will. Adobe wasted their 25 year chance for wider video literacy. I hope they come up with something actually competitive. Real people would benefit.
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Alexandre Gollner,
Editor, Zone 2-North West, Londonalex4d on twitter, facebook, .wordpress.com & .com
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[Alex Gollner] “But people don’t say “Why don’t you just Premiere it?” “
Does anyone say Media Composer it? Lightworks it? Final Cut Pro it? After Effects it? Baselight it? Excel it?
I think the last 6 or 7 years Adobe has been creating a competitive product with Premiere Pro.
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Another way to look at it- by them going subscription, I’ve been able to cut the Adobe cord and purchase cheaper alternatives. If the need arises for Adobe, I can send them $30 for an app for a month here and there vs having to own the app. In the old days, if you were going to need the app you had to buy it. And if you were going to buy it you might as well get a bundle. And if you’re going to spend that cash you should probably use it and there wasn’t much point in looking at the cheap alternatives. In a sense I can have Adobe (as needed), Apple, and Affinity for so much less than when I had to own FCP Studio and the Adobe Production Bundle (and later Master Collection).
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https://BretFX.com FCP X Plugins & Templates for Editors & Motion Graphics Artists
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