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Somewhat OT: Why Adobe Can’t be Stopped
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[Brian Seegmiller] “What are they afraid of by releasing those numbers?”
Almost no company ever releases numbers. When they do, those numbers are usually not accurate. Even Apple’s 2M for FCPX is considered by many to be extremely conservative.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Scott Witthaus] “If I am Avid marketing, I am like, “psst, hey, Premiere users, see all those softwares you pay for and never use? Now, ever wonder why Premiere is so buggy?”
The fallacy in that approach is that, a) Premiere isn’t that buggy in most users’ experience, and b) the single app subscription price is cheaper for Premiere Pro than for Media Composer. Add to that the fact that installation and updating for Premiere Pro is dirt simple compared to Avid.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Nothing scientific here, just a “for what it’s worth” look at this topic.
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However Apple did announce 2 million seats for FCP X. They seem to be a little more public recently.
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[Brian Seegmiller] “However Apple did announce 2 million seats for FCP X. They seem to be a little more public recently.”
Adobe, Apple, etc., have announced numbers in the past too, but the numbers are typically a once in a blue moon announcement from the PR department as opposed to a quarterly announcement from the financial department.
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[Oliver Peters] ” Premiere isn’t that buggy in most users’ experience, “
Depends on what you consider tenable. One thing that I did learn on the Premiere COW forum is that there are many complaints about bugs in new releases and old bugs not fixed. So, of course you will not pick off all Premiere users but perhaps the disgruntled crowd. Give the others something to think about.
[Oliver Peters] “the single app subscription price is cheaper for Premiere Pro than for Media Composer.”
It’s not always about price, as Apple has proved. The marketing message is (or could be) that Avid is focused on the “pro” visual storyteller, not the social media poster, cartoon guy, etc… The message might get through to the folks who use a few CC apps and are frustrated. You go back to the old Simon Sinek thing, “Sell the Why”. “Hey, here at Avid, we get you. You are a storyteller. You need to work in a collaborative environment. You work on high profile sh**. We get that, so that’s why we focus on you, the visual storyteller, not the cartoon guy, social media blogger, etc., All of our tools are meant to make you a better storyteller …” You stay away from that “we cut the big films” message and get back to why a person should choose Avid (or Apple for that matter).
[Oliver Peters] “Add to that the fact that installation and updating for Premiere Pro is dirt simple compared to Avid.”
Let’s see, last time I upgraded to CC 2017, my AE license didn’t work (wanted to start a 7 day demo), dynamic links were lost and performance suffered. A bit more work for a solid upgrade is ok by me.
What I saying, based on the original post, is that there is a real opportunity to attack the “Adobe Can’t Be Stopped” message. In fact, that’s just the type of arrogant message you want your competition to have (not saying that Adobe is arrogant as the “can’t be stopped” theme is not theirs). It opens them up to all sorts of responses. Just a humble opinion.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Andrew Kimery] “Does anyone say Media Composer it? Lightworks it? Final Cut Pro it? After Effects it? Baselight it? Excel it?
“The funny thing is that way back, my advertising clients would say “I need to book a day of Avid time”. Avid was the Kleenex of NLE! Then, as I was cutting on MC, they would ask “is this Avid”? Then the same questions when I moved over to FCPL. Clients are so damn funny. 😉
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Scott Witthaus] “One thing that I did learn on the Premiere COW forum is that there are many complaints about bugs in new releases and old bugs not fixed.”
That’s true of absolutely every piece of software. Adobe certainly isn’t an anomaly here.
[Scott Witthaus] “It’s not always about price, as Apple has proved.”
I was responding to your comment, which specifically called out cost. But the rest of your sentiment there is correct. I would say that much of Avid’s current messaging, both with Media Composer and Pro Tools does convey this message: “Hey, here at Avid, we get you. You are a storyteller.”
[Scott Witthaus] “Let’s see, last time I upgraded to CC 2017, my AE license didn’t work”
It’s just you ☺ Overall, I’ve had way more reliable updates with greater ease than EVER using Avid’s awful App Manager. With Avid, I generally download the full app from the download center and just install it on top, skipping the App Mgr updater entirely. I’m routinely updating Adobe CC on about 10 machines these days with zero issues.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
We had 2 FCP rooms and even an edit* room at Yahoo! And they were listed on the architectural drawings as Avid 1, Avid 2 and Avid 3.
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[Oliver Peters] “With Avid, I generally download the full app from the download center and just install it on top, skipping the App Mgr updater entirely.”
My game plan as well. One time I forgot to deactivate the old one before installing the new one and that meant I had to call Avid and have them deactivate the license on their end. Hopefully there’s an easier way to do it these days.
With that being said, Adobe really needs to change the default setting in the update so that ‘remove previous versions’ is UNchecked.
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