Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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More seamless integration with Motion and Logic. Buy Affinity and integrate.
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Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Steve Connor] “I’d love to see the return of tracks”
Seriously?
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Walter Soyka] ” the agencies we see who use Premiere Pro are chasing and winning projects with significantly bigger budgets than the agencies we see who use FCPX.”
I would say that the two (budget and Premiere) have nothing to do with each other.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Walter Soyka] “For a lot of folks here, those constraints represent the most viable customers.”
Would you say an equal amount here belong to the groups excluded? Small shops, one man bands, etc?
I am working at a larger shop next week and requested (and granted) having FCPX loaded on the system because I did not want to use Premiere. What group do I belong to?
[Walter Soyka] “But really, it’s a straw poll among a self-selecting group of editors on the Internet. This poll comes pre-tainted, practically by definition.”
Exactly.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] “Obviously this is unofficial, but let’s limit it to what you see at networks, broadcasters, larger corporate video departments, and larger facilities”
So you have tainted the “results” already. Let me guess: Premiere and Avid. 😉
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
And one more:
https://forums.creativecow.net/thread/3/993456#993471
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[andy patterson] “I am not going to lie. The CC has worked without fail for me.”
Look, I was just offering a possible marketing strategy for competitors to “Adobe Can’t be Stopped”. Avid particularly. Take that as you may.
As for bugginess, I came across this thread on the Premiere COW forum: https://forums.creativecow.net/thread/3/993352#993387
Obviously there are some folks not so thrilled.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[andy patterson] “What year was it and how much did your Avid cost? “
Hey Andy. No sure on this as I was brought in as the editor. Facility provided the gear. And of course I can’t remember the exact year! 😉
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Andrew Kimery] “Does anyone say Media Composer it? Lightworks it? Final Cut Pro it? After Effects it? Baselight it? Excel it?
“The funny thing is that way back, my advertising clients would say “I need to book a day of Avid time”. Avid was the Kleenex of NLE! Then, as I was cutting on MC, they would ask “is this Avid”? Then the same questions when I moved over to FCPL. Clients are so damn funny. 😉
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] ” Premiere isn’t that buggy in most users’ experience, “
Depends on what you consider tenable. One thing that I did learn on the Premiere COW forum is that there are many complaints about bugs in new releases and old bugs not fixed. So, of course you will not pick off all Premiere users but perhaps the disgruntled crowd. Give the others something to think about.
[Oliver Peters] “the single app subscription price is cheaper for Premiere Pro than for Media Composer.”
It’s not always about price, as Apple has proved. The marketing message is (or could be) that Avid is focused on the “pro” visual storyteller, not the social media poster, cartoon guy, etc… The message might get through to the folks who use a few CC apps and are frustrated. You go back to the old Simon Sinek thing, “Sell the Why”. “Hey, here at Avid, we get you. You are a storyteller. You need to work in a collaborative environment. You work on high profile sh**. We get that, so that’s why we focus on you, the visual storyteller, not the cartoon guy, social media blogger, etc., All of our tools are meant to make you a better storyteller …” You stay away from that “we cut the big films” message and get back to why a person should choose Avid (or Apple for that matter).
[Oliver Peters] “Add to that the fact that installation and updating for Premiere Pro is dirt simple compared to Avid.”
Let’s see, last time I upgraded to CC 2017, my AE license didn’t work (wanted to start a 7 day demo), dynamic links were lost and performance suffered. A bit more work for a solid upgrade is ok by me.
What I saying, based on the original post, is that there is a real opportunity to attack the “Adobe Can’t Be Stopped” message. In fact, that’s just the type of arrogant message you want your competition to have (not saying that Adobe is arrogant as the “can’t be stopped” theme is not theirs). It opens them up to all sorts of responses. Just a humble opinion.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter