When the station I was working at was looking at Non-Linear back in the mid 1990’s, we were considering Immix, Avid and Media100.
The three demos we had went like this:
1) The Immix dealer sent an engineer that wasn’t an editor, but I had a great time playing with the Turbo Cube, and appreciated it’s real-timeness and hardware.
2) The Avid demo where I was only allowed to actually touch the box for a few minutes before the demo guys headed back to Tewksbury.
3) The Media100 demo by a computer reseller that didn’t know video. They showed us pretty pictures, but didn’t know anything about editing or video production.
I admired the Media100 Data Translations prowess for making the best picture, but I didn’t like the interface. Another part of the company did buy one and I had to troubleshoot it. I wasn’t happy about that. My department bought a Media Composer 1000 with the NuBus ABVB.
I picked the Avid, because in that short time I was able to demo it, it just felt like an editor’s tool. The video quality eventually caught up, just like Moore’s Law tells us, but by then I was on to greener pastures.
I’m happy that Media100 is still around, but to me it was that Vincent card that made great pictures that put it on the map, not the editing interface.