you may be able delete the media for that file and batch import it with different settigns. Click on the file you want to batch import and click on Clip menu drag down to batch import. Change your imports settings appropriately to import the graphic with a longer duration.
You probably should cut it into the sequence multiple times if you are concerned about hard drive space. A graphic imported with a duration of 10 seconds and laid into a sequence 2 times takes up half as much hard drive space as a single graphic imported with a duration of 20 seconds.
It’s all personal preference