You look at the depreciation value of equipment if you are doing an asset purchase. If you are buying the rolodex, then you take the average net profit over the past 5 years and add the average annual distributions to officers etc, multiply that by 5, then add the value of the equipment.
Say $50,000 of net profit average over the past 5 years.
$50,000 average paid to officers as distributions after salaries
Equipment valued at $60,000
$50,000 times 5 = $250,000 (average net profit)
$50,000 times 5 = $250,000 (average distributions to officers)
$60,000 equipment value
Total company worth (on paper) $560,000
Now the things the business banker will look at is whether the key people at the current company will stay on and if they do not how that might affect the numbers stated above. In a hot shot agency, if the hot shot is not staying on, it might be valued less. This is a projection after all of what the future might hold for profit etc. The banker will also look at what the plan is going forward, industry trends, and other solid predictions that can be made about the business.
Rich Rubasch
Tilt Media
http://www.tiltmedia.com