“If you analyze how X is designed and built, it excels at fast-turnaround, news-oriented productions. So broadcast news and web extensions for print operations seem like a natural.”
Interesting, because the Newscutter was Avid’s bread and butter….was Apple being simply genius by secretly going after the news guys (lower cost than AVID and perhaps less headaches) all along?
Here we’ve been bashing or applauding Apple for this new tool that wasn’t meant for any of us really..but rather the news outlets…not that would move some product if it took off. Every producer and editor at a news outlet would have a copy.
Ker-ching.
Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
https://www.tiltmedia.com