I just had a client who did just that….basically it goes like this:
There is a project and three different treatment approaches with examples are presented. The Gold is the most expensive approach….might require a studio, actors, more setup and crew.
The Silver might be a simpler interview setup, with maybe still a larger crew etc
Bronze would be a very simple one camera look and feel with little graphics etc.
Again the examples shown should reflect why one is more expensive than another.
Within these three categories my client even broke them into two different budgets depending on some of the crew and gear and locations they might use….so Gold had two levels, Silver had two etc.
Seemed to help sell it upstream as to why one is more than another and it ended up that the client liked the top Gold approach best. Of course the example was James Cameron interviewing Steven Spielberg!
Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
https://www.tiltmedia.com