Not sure I agree it is a game-changer. I see it as more of a niche service. Some will pay for the software and set it up, then train all their clients to use it. Will work great for them. But many of our clients, especially agencies, have their own sites where we put our sample clips and elements etc and they don’t want our solution. We might be different in that regard.
Thier short demos don’t hit on any real groundbreakers. It mentions that you can approve a clip, but it looked like it could be approved by only one person. Sometimes you need approval by many. In some ways this looked like a souped up .Mac account. Sure, I have to build the skin, but I still have to train clients where to go to see the clip.
What has workded for us is to send a web link and description to the client which plays off our web site in an FTP directory. We also send emails with JPEGs of the sample layouts or designs. I don’t have too many issues with workflow here, except sometimes I agree that certain clients are phobic or untrained in using FTP sites. That has been an issue.
Rather than these services, I wish our browsers would become more compatible with simple FTP transfers with easily customized interfaces. FTP in general seems like it hails from the ero of the Fax. Long gone. But we still use it more than ever. I think Media Batch solves the interface problem.
Our clients have peace of mind knowing that their sometimes sensitive media elements are on our site and not a public site where others might see them. Corporate clients can be pretty particular where we are putting their media files.
Finally, I thought the sight had about 30% too much “glitz” for me. A few less animated buttons and slick Flash interface. It had a bit of the “look at me” affect and was a slight turn off for me.
Rich Rubasch
Tilt Media