The one form of pro-bono work that we have found works pretty good is volunteering to build the show reels and graphics for the local chapter of our Advertising Federation or MCAI awards shows. It is a ton of work, really, but we get our stuff right in front of the entire community.
If word of mouth is an effective form of advertising, then designing, directing and building the show for the local awards night is a great audience to have talking about you!
We also enter the competition so there is a chance our name comes up during the presentations as well. We get an “inside line” on who is winning and who isn’t and get a better sense of the community at large.
Last year I got a general email from AdFed asking for anyone to step up to do the show that year. I volunteered to prepare all the clips for the show reel, but it turned into building the entire thing. These organizations rely on this kind of volunteerism, and for us it has given us the largest return on investment.
Madison AdFed is even entering some of the work done for last year’s show as an entry for this year’s show!
And I also agree, that pro-bono work is going to lead to more of the same….depending on your strategy.
Rich Rubasch
Tilt Media